Elizabeth Keshishyan
5.0
(5)
Studied at Simon Business School
Works at PayPal
Successful clients at
Not currently taking new clients
Work Experience
Senior Product Manager
PayPal
July 2025 - Present
Working on Enterprise Payment Processing side of the business
Product Manager 2
Microsoft
July 2024 - March 2025
• Autonomously spearheaded Viva Engage integration with Copilot Studio, partnering with cross-functional teams to align on tech strategy, user flows, and UX concept designs, securing VP buy-in for Agentic scenarios, projecting 63K increase in unique users • Increased premium user base by 111K and closed 65% user adoption gap within 3 months by conducting E2E quant and qual research, collaborating with senior stakeholders and leading cross-functional teams within data, customer experience, and product, converting 2/3 Fortune 500 prospects through crisp product value proposition, strategic alignment and thoughtful product demos • Contributed to viral loop acceleration strategy and roadmap curation, helping to categorize 45 features into 4 themes, prioritize based on strategy and customer needs, and focus on 2-3 high-impact features per quarter to better communicate customer value • Secured leadership buy-in for data-driven product enablement and admin capabilities MVP proposal, projecting 193K MAU increase by prioritizing user pain points using RICE scoring and defining scope for enablement, licensing, and admin features • Educated team on network effects and platform management, sharing four launch and adoption strategies for products with two-sided network effects, and analyzed the success of employed strategies to guide future growth initiatives AI Product Manager, Platform as a Service (PAAS) and +7 skills
MBA Summer Intern - Product Management
Microsoft
May 2023 - August 2023
• Identified 15 adoption and early product growth opportunities through primary and secondary research, including 52 expert and 6 Fortune 500 client interviews, market gap analysis, and data analytics within 6 weeks • Strategized product growth acceleration roadmap to increase user engagement by 20% and department KPI by 400% in 3 months, while planning 4 AI model improvements and collaborating across teams to forecast 25% quarterly adoption increase Problem Solving, Data Analysis and +3 skills
Product Manager
Talkdesk
October 2021 - June 2022
• Led cross-functional teams of product, UX design, engineering, and marketing to develop, prioritize, and execute annual product roadmap, contributing to 25% increase in attach rate among Fortune 500 clients within first 2 months • Spearheaded E2E MVP GA rollout for user feedback and satisfaction dashboard, managing product requirements, user stories, and collaborating with 2 SCRUM teams of 5 mid/senior-level software and QA engineers in 6 months using Agile methodologies • Collaborated with PR team to draft 5 product release documents, ensuring timely publication aligned with feature GA dates • Accelerated new hire ramp-up by 17% saving 320 man-hours/year by voluntarily creating Product Manager Onboarding program Agile Methodologies, Cross-functional Collaborations and +3 skills
Program Manager
ExciteM (Acquired by Grass Valley)
January 2020 - September 2021
• Generated $200K revenue in 2 years and ensured 75% repeat deals by leading the development of 46 custom E2E virtual event platforms hosting 10K attendees and managing C-level stakeholder expectations • Managed project team contractors from 15 countries across 4 continents, fostering an inclusive and safe working environment • Communicated project deliverables, milestones, and achievements to key stakeholders at all organizational levels • Received a perfect 7/7 rating from customers for effective stakeholder communication Self-Directed Learning, Project Management and +2 skills
Group Product Marketing Manager
ExciteM (Acquired by Grass Valley)
March 2018 - January 2020
• Ensured 170% revenue growth and 10% monthly traffic increase QoQ through improved customer targeting and channel management by supervising a diverse team of 6 marketing, sales, and support specialists • A/B tested 25+ email marketing campaigns optimizing open and click-through rates by 20% through outcome-oriented projects • Created best practices and maintained a high customer satisfaction rate through well-targeted positioning campaigns, engaging content, and timely support Team Leadership, Progress Monitoring and +1 skill
Digital Marketing Specialist
ExciteM (Acquired by Grass Valley)
September 2017 - February 2018
• Augmented turnaround by 203% over 4 months by redefining STP and implementing a new go-to-market strategy • Increased organic traffic conversion rate by 179% over 4 months by planning and implementing comprehensive SEO strategies Self-Directed Learning, Search Engine Optimization (SEO) and +3 skills
Education
Simon Business School
Master of Business Administration - STEM MBA, Strategy Consulting
Grade: 3.84/4.0 Product Management, Strategy Consulting, Pricing, AI for Business, Prompt Engineering, Network Effects
American University of Armenia
Master of Science in Strategic Management
Thesis: "Analysis of Startup Entrepreneurial Creativity in Armenia" GPA: 3.81/4.0
American University of Armenia
BA, Business
GPA: 3.9/4.0 General Business
5 Reviews
Overall Rating
5.0
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