
Deeksha Yadav
5.0
(3)
Studied at W. P. Carey School of Business - Arizona State University
Works at Adobe
Available tomorrow at 6:00 PM UTC
I am some family commitment in March this year, I will be unavailable
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Work Experience

Senior Product Manager
Adobe
November 2021 - Present

Business Analyst
Meta (Facebook)
August 2019 - October 2021

Data Analyst
Malwarebytes
September 2017 - August 2019
• Analyze the data using SQL and Tableau for marketing analytics in order to calculate ROI of marketing expenses on Salesforce data • Develop dashboards using SQL and tableau for marketing to track leads and opportunities for effective management of leads • Develop an opportunity level churn dashboard for B2B customers in tableau for tracking churn at quarterly, monthly and yearly level • Develop a Retention dashboard using Tableau and presto to monitor retention % of each Sales Represtative at quarterly and monthly level • Perform Churn Study to understand the attributes and behaviours causing Churn in B2B customers by analyzing the data and segmenting the customers in different cohorts, then provided recommendations for reducing the churn • Analyze, profile and present the data and insights relevant to sales and Marketing for B2B customers to C-level Executives • Work on various ad hoc requests/reporting requirements and work with several cross functional teams • Work in a very fast paced agile methodology environment,as well as independently • Build various KPI dashboards using Tableau such as installations, behavior and utilization for different products
Senior Analyst
Affine
June 2017 - September 2017
• Developing and revising a predictive model to predict the next best action to be taken by campaign team to target the campaign audience • Campaign analysis using SQL and Big data to improve client services by working in collaboration with Management and Engineering Team

Business Intelligence Analyst
Building Financial Freedom
November 2016 - April 2017
• Analyzed the data using R, Power BI, Power query, Tableau and Excel to provide solutions to improve Client Services • Presented the analysis to Executives and provided recommendations to improve client retention and mitigate termination • Collaborated with Data Warehouse team for data gathering and used SQL extensively for analysis and reporting • Automated several reports using R and SQL to improve the process and saved significant man hours for the company • Analyzed Email newsletter and email activities of the clients to evaluate the impact on client retention and termination • Analyzed the data using Salesforce reports and provided findings to the executives on an ad-hoc basis
Deeksha was also given offers to work at

Apple
Education
W. P. Carey School of Business - Arizona State University
Master’s Degree, Business Analytics
2015 - 2016
Created a Dashboard in Tableau Developed an algorithm in Microsoft Azure and SPSS to predict more influential personality on social network Improved Kyrenne school district process for Personnel action requests(PARs) using Process improvement tools
Institute of Teachers Education, Technical Education
Bachelor’s Degree, Information Technology
2008 - 2012
Activities and societies: Executive Head of Lingua Franca (Literary society), Member of Illuminati (Theater Club)
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