David K.
Admissions Committee at Georgetown University
Works at TikTok
Available Thursday at 7:00 PM UTC
Questions? Start chatting with this coach before you get started.
About David
David Kang is a seasoned leader in product marketing and digital strategy, with a decade of experience shaping product and go-to-market strategy at platforms like TikTok, Snapchat, Instagram, and Meta. A longtime champion of social media and the creator economy, David has built a career at the intersection of technology, culture, and commerce – launching new products, driving growth, and advising global brands like L’Oréal, LVMH, Unilever, and PepsiCo. As a coach, David specializes in helping early-career and transitioning professionals break into product marketing and business roles at top consumer tech and consumer social companies. He brings deep insight into what hiring managers look for, how to craft a compelling narrative, and how to stand out in a competitive market. Whether you're preparing for interviews, making a pivot, or just starting your career journey, David provides thoughtful, strategic guidance rooted in real industry experience.
Why do I coach?
I coach because I know what it’s like to break into an industry without a roadmap. My university had strong recruiting for finance and consulting, but no guidance for tech. I hustled – speaking with 100+ people across tech, media, startups, and product marketing – before landing my first role at Meta. From there, I spent a decade inside companies like Meta, Instagram, Snapchat, and TikTok, learning how to navigate my career in big tech by asking questions, building context, and forming clarity. I coach to pass that clarity on to others. Working with me is like tapping into the hundreds of coffee chats I’ve had with successful leaders across the industry, plus the insider perspective of someone who’s been on the inside. My goal is to help you cut through the noise, see the bigger picture, and position yourself to achieve what you want.
Work Experience
Global Product Marketing Lead, Global Accounts | CPG, Luxury, Beauty
TikTok
March 2025 - Present
Building TikTok's first product GTM function covering Global Accounts. Product, sales, and go-to-market strategy for the platform's most valuable and complex global client partnerships across CPG and Retail, including L'Oreal, LVMH, Unilever, P&G, and PepsiCo.
Global Product Marketing Manager, Brand Ads
TikTok
2024 - March 2025
Strategic initiatives within the $XB global brand advertising business at TikTok, with a focus on driving client adoption across the product suite, product portfolio narrative development, product suite positioning & GTM, external market presence, and global revenue growth. Conceptualized, built, and launched TikTok's first C-level narrative on the impact of brand building on the platform.
Head of Product Marketing
SYKY
2023 - 2023
First product and marketing leader brought in after Series A funding round. Digital fashion marketplace platform aiming to disrupt the projected $5B+ digital fashion market. Oversaw product, commercial strategy, marketing, and strategic partnerships. Backed by Alexis Ohanian’s Seven Seven Six, Brevan Howard Digital, First Light Capital Group, Leadout Capital, and Polygon Ventures. Metaverse, Web3 and +4 skills
Global Product Marketing Lead, Creators & New Platform Monetization
Snapchat
August 2021 - December 2022
Pioneered the effort to bring creators, branded content ads, and creator-led social commerce to Snapchat. Led product, go-to-market, and monetization strategy to commercialize Snapchat's investments in enabling creators and businesses to grow on the platform, with a focus on new platform monetization – the Creator Marketplace, branded content ads, creator monetization, shoppable stories, in-platform Stores, creator story ads / revshare, and social commerce. Highlights: – Launched and scaled Snapchat's first suite of branded content tools (Creator Marketplace, sponsored creator stories, creator branded content ads, branded content analytics tools, shoppable stories), driving commercialization strategy, product education, advertiser adoption, and internationalization – Pioneered the first official brand and creator partnerships on the platform with advertisers like Kohl's, NYX Cosmetics, Hollister, Nike, Lululemon, Amazon, Crocs, Revolve, leveraging branded content ads products, driving initial success for Snapchat's creator UGC ads and social commerce hypotheses – Positioned Snapchat's branded content and creator ads products for major advertising conferences to drive awareness and adoption – Managed the global launch of new monetization products to key markets like EMEA and APAC, partnering with regional leadership to tailor messaging and positioning strategy to onboard initial clients – Led GTM for launch of revenue sharing from ads in creator stories, first revshare program from the Stories format in the industry and key driver to creator engagement, retention, and growth on the platform – Launched Snap's first Creator Hub, creators.snap.com Go-to-market Strategy, Positioning (Marketing) and +5 skills
Product Strategy & Operations, Ads and Creator Monetization
July 2020 - July 2021
Ads & Creator Monetization Product and business operations & strategy for the development and launch of Instagram’s suite of creator monetization products, with a focus on brand safety, monetization integrity, and product policy. Demand Planning, Go-to-market Strategy and +3 skills
Product Strategy & Operations, Applied AI
Meta (Facebook)
August 2018 - July 2021
Meta Reality Labs, AI Research (2018 - 2020): Operationalized the launch and scale of Meta's first AI voice assistant product. Strategically managed and allocated $XXMM annual operating budget, tracking and forecasting spend ROI. Set up and managed relationships and contracts with 6 global vendors to operationalize product roadmap. Led project and initiative reviewed at Meta executive level, informing strategic decision-making around responsible and ethical AI model development. Instagram Ads & Creator Monetization (2020 - 2021) Internationalization, Global Operations and +3 skills
Education
Georgetown University
Bachelor of Science, International Business, Marketing
Admissions Committee Experience
Activities and societies: 1789 Scholar; Georgetown Scholars Program; President, McDonough School of Business Undergraduate Student Body; Blue & Gray Tour Guide Society; Georgetown Saxatones