VP of Design

Senior Creative Director

Founder

A visual thinking coaching/consulting services company.

Executive Creative Director

This position requires setting and protecting the company's vision and the strategies for the marketing organization’s initiatives. This would include categories, product constructs, social media, and performance marketing. All of this requires the following; leading and engaging an internal design team, hiring and directing world-class agencies, production companies, videographers, photographers and digital content creators to drive consumer engagement, brand affinity, and critical business results.

Sr. Creative Director

Overseeing the Brand Creative work for the Consumer Construct work for the North American Geography. This is inclusive of a multi-functional studio that consists of Brand Narrative, Retail Design, Brand Design, and Experience. This role requires the ability to manage competing priorities and providing solutions for competing stakeholders. The core responsibilities are about being able to provide and extend creative concepts, brand activations, digital experiences, social media. Seasonally we deliver comprehensive photography, video content, narrative copy/tone and the production assets that drive $2 Billion + in revenue per quarter.

Sr. Creative Director

A global role overseeing the performance categories (Running, Basketball, Global Football, Golf, Tennis, and Nike SB) 3D environments, pop-ups, in-store, athlete visits, activations, and experiences. This position required extending 2D creative assets into 3D environmental and experiential marketing initiatives. As a team of one, I integrated Nike Global Football, Running, Basketball, Golf, Tennis, and Skateboarding. The creative executions included photography, video, XR (AR/VR), digital and analog retail presentations, and activations. The solutions were inclusive of strategic consumer journeys from the front of a store on the street, window displays, and initiative areas all the way to holding the product in hand at the back of the store. This required concepting, sketching, 3D visualization (SketchUp), presentations, recaps, and post-launch reporting.

Global Creative Director

A global leadership role overseeing all of the components of seasonal and product storytelling for these categories. This included work from Retail, Digital, Social, and Brand Activations. Leading a team of creatives to deliver creative direction, athlete photoshoots, product launches, marketing, product photography in studio and in situ, typography, and visual guidelines. This position required leading cross-disciplinary teams to concept, execute, and deliver distinctive, impactful, and brand-defining work that kept us as the trendsetters and the disruptive youthful marketing force through digital services activations that span technology, digital commerce, and retail. I fostered the culture, driving the team and holding the standard of excellence at every touchpoint. The marketing mix of deliverables was heavier in digital than traditional print advertising, so our focus was on disruptive storytelling and unexpected opportunities to connect with youth.