From Search to CEO: Mastering the ETA Journey

From Search to CEO: Mastering the ETA Journey

Offered by Chase M.

Helping ETA Searchers Buy Great Companies & Become Stronger Operators

Decada Group Logo

Works at Decada Group

Package Description:

The Search Fund Coaching package is designed for entrepreneurs who are ready to pursue the ETA path and take ownership of a business. This package offers comprehensive guidance to help you confidently move through every stage of the journey, from shaping your strategy to stepping into the CEO role post-acquisition. Key components of this package can include, but aren't limited to: • Clarify your goals, strengths, and areas for development to ensure you’re prepared for the ETA process. • Compare self-funded, traditional, and incubated approaches to determine the structure that best fits your vision. • Build a differentiated investment thesis and map industries that align with your skills and investor appetite. • Develop polished materials, refine your narrative, and learn effective tactics for securing investor commitments. • Establish a repeatable sourcing engine, including outreach strategies, broker relationships, and deal tracking systems. • Use structured criteria to screen targets quickly and dig deeper into the most promising opportunities. • Learn strategies for structuring offers and managing seller dynamics to reach favorable terms. • Apply a disciplined process to uncover risks across financial, legal, and operational dimensions. • Prepare for the first 100 days post-close, focusing on culture-building, strategy execution, and team management. • Access ongoing mentorship to adjust your strategy, solve challenges, and maximize value creation as an operator. By the end of this package, you’ll walk away with a comprehensive ETA playbook, a refined strategy tailored to your profile, and the confidence to lead a successful acquisition and transition into the CEO seat.


What you'll get from this package

Customized ETA Roadmap – Tailored plan based on your goals, readiness, and fit across ETA models

Investor & Fundraising Playbook – Guidance on crafting your pitch, building relationships, and raising capital

Evaluation & Diligence Frameworks – Tools to analyze targets, run valuations, and conduct disciplined due diligence

Acquisition & Negotiation Support – Strategies for structuring offers, managing terms, and closing deals

CEO Transition Plan – Practical guidance for stepping into leadership and creating value post-close


Additional details

Coaching delivered via live sessions and .

Refund Policy

Services included:

Deal Sourcing

Due Diligence

Investment Analysis

Industry & Company Targeting

Thesis Development

Process Roadmap

Operational Strategy & Support

Board & Investor Management

Funding Strategy

Investor Selection


Chase M.

Offered by Chase M.

Joined October 2025

Helping ETA Searchers Buy Great Companies & Become Stronger Operators

Chase Murdock is a long-time entrepreneur and operator who’s lived every stage of the ETA journey — from raising capital, sourcing deals, and closing acquisitions to running multiple companies under a diversified holding company model. As CEO of Decada Group, he leads a permanent holding company that acquires, grows, and stewards small businesses for the long haul. Chase and his team have diligenced more than 100 businesses, acquired five companies, and started three. Today, Decada operates a diverse collection of six businesses spanning fractional CFO and accounting, the electrical trades, luxury retail, an art school, and a membership-based business community. At Decada Group, Chase’s role centers on evaluating acquisitions, leading diligence, and advising the CEOs who run Decada’s portfolio companies. His focus is on being the slowest heartbeat in the room — helping leaders navigate the post-acquisition J-curve, identify leverage points, and build durable, successful companies. Through Durable, Chase acts as a CEO coach and advisor, working with dozens of searchers and operators building real businesses — helping them think like owners, navigate deals, and grow into capable, long-term leaders. He also sits on the boards of multiple searcher-led companies, grounding his coaching in lived experience, not theory. If you’re serious about acquiring a great company, becoming a capable operator, and using ETA to build a purposeful life — Chase can help you get there.

Experience level: Executive

60+ people coached for Search Fund & ETA

$6,375

30h of coaching

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    From Search to CEO: Mastering the ETA Journey by Chase M. | Leland