Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
The Search Fund Coaching package is designed for entrepreneurs who are ready to pursue the ETA path and take ownership of a business. This package offers comprehensive guidance to help you confidently move through every stage of the journey, from shaping your strategy to stepping into the CEO role post-acquisition. Key components of this package can include, but aren't limited to: • Clarify your goals, strengths, and areas for development to ensure you’re prepared for the ETA process. • Compare self-funded, traditional, and incubated approaches to determine the structure that best fits your vision. • Build a differentiated investment thesis and map industries that align with your skills and investor appetite. • Develop polished materials, refine your narrative, and learn effective tactics for securing investor commitments. • Establish a repeatable sourcing engine, including outreach strategies, broker relationships, and deal tracking systems. • Use structured criteria to screen targets quickly and dig deeper into the most promising opportunities. • Learn strategies for structuring offers and managing seller dynamics to reach favorable terms. • Apply a disciplined process to uncover risks across financial, legal, and operational dimensions. • Prepare for the first 100 days post-close, focusing on culture-building, strategy execution, and team management. • Access ongoing mentorship to adjust your strategy, solve challenges, and maximize value creation as an operator. By the end of this package, you’ll walk away with a comprehensive ETA playbook, a refined strategy tailored to your profile, and the confidence to lead a successful acquisition and transition into the CEO seat.
Customized ETA Roadmap – Tailored plan based on your goals, readiness, and fit across ETA models
Investor & Fundraising Playbook – Guidance on crafting your pitch, building relationships, and raising capital
Evaluation & Diligence Frameworks – Tools to analyze targets, run valuations, and conduct disciplined due diligence
Acquisition & Negotiation Support – Strategies for structuring offers, managing terms, and closing deals
CEO Transition Plan – Practical guidance for stepping into leadership and creating value post-close
Coaching delivered via live sessions and .
Services included:
Deal Sourcing
Due Diligence
Investment Analysis
Industry & Company Targeting
Thesis Development
Process Roadmap
Operational Strategy & Support
Board & Investor Management
Funding Strategy
Investor Selection
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
Get help with Industry & Company Targeting, Investment Analysis, and .

Joined October 2025
Helping ETA Searchers Buy Great Companies & Become Stronger Operators
Chase Murdock is a long-time entrepreneur and operator who’s lived every stage of the ETA journey — from raising capital, sourcing deals, and closing acquisitions to running multiple companies under a diversified holding company model. As CEO of Decada Group, he leads a permanent holding company that acquires, grows, and stewards small businesses for the long haul. Chase and his team have diligenced more than 100 businesses, acquired five companies, and started three. Today, Decada operates a diverse collection of six businesses spanning fractional CFO and accounting, the electrical trades, luxury retail, an art school, and a membership-based business community. At Decada Group, Chase’s role centers on evaluating acquisitions, leading diligence, and advising the CEOs who run Decada’s portfolio companies. His focus is on being the slowest heartbeat in the room — helping leaders navigate the post-acquisition J-curve, identify leverage points, and build durable, successful companies. Through Durable, Chase acts as a CEO coach and advisor, working with dozens of searchers and operators building real businesses — helping them think like owners, navigate deals, and grow into capable, long-term leaders. He also sits on the boards of multiple searcher-led companies, grounding his coaching in lived experience, not theory. If you’re serious about acquiring a great company, becoming a capable operator, and using ETA to build a purposeful life — Chase can help you get there.
30h of coaching