Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
Package Description:
A strong investment thesis is the backbone of any successful ETA journey. This package helps you transform your goals and insights into a polished, investor-ready strategy. With expert coaching, you’ll identify the right industries, acquisition criteria, and rationale that set you apart from other searchers. By the end, you’ll be confident in articulating your thesis to investors and using it as your north star throughout the acquisition process. Key components of this package can include, but aren’t limited to: • Clarify your goals, background, and investor alignment to shape your unique perspective. • Evaluate industries and sub-sectors that fit your criteria and strengths. • Translate insights into a differentiated thesis that resonates with capital providers. • Refine your narrative for clarity and confidence when pitching.
What you'll get from this package
Investor-Ready Investment Thesis (2–3 page polished document)
Industry Mapping & Criteria Matrix
Differentiated Value Proposition Narrative
Additional details
Coaching delivered via live sessions.
Services included:
Thesis Development
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
More packages from Chase
Build Your Investor Outreach Materials
Equip yourself with the tools to raise capital effectively
$712.505h of coaching
Craft Your Acquisition Financial Model
Build the financial model that drives smart deal decisions
$712.505h of coaching
Develop Your Deal Flow Engine
Create a repeatable sourcing system that delivers qualified leads
$712.505h of coaching
Custom hourly · $150/hr
Get help with Due Diligence, Investment Analysis, and .
Offered by Chase M.
Joined October 2025
Helping ETA Searchers Buy Great Companies & Become Stronger Operators
Chase Murdock is a long-time entrepreneur and operator who’s lived every stage of the ETA journey — from raising capital, sourcing deals, and closing acquisitions to running multiple companies under a diversified holding company model. As CEO of Decada Group, he leads a permanent holding company that acquires, grows, and stewards small businesses for the long haul. Chase and his team have diligenced more than 100 businesses, acquired five companies, and started three. Today, Decada operates a diverse collection of six businesses spanning fractional CFO and accounting, the electrical trades, luxury retail, an art school, and a membership-based business community. At Decada Group, Chase’s role centers on evaluating acquisitions, leading diligence, and advising the CEOs who run Decada’s portfolio companies. His focus is on being the slowest heartbeat in the room — helping leaders navigate the post-acquisition J-curve, identify leverage points, and build durable, successful companies. Through Durable, Chase acts as a CEO coach and advisor, working with dozens of searchers and operators building real businesses — helping them think like owners, navigate deals, and grow into capable, long-term leaders. He also sits on the boards of multiple searcher-led companies, grounding his coaching in lived experience, not theory. If you’re serious about acquiring a great company, becoming a capable operator, and using ETA to build a purposeful life — Chase can help you get there.
$712.50
5h of coaching