Carl Gayle
Boost Your Product Marketing Skills with a Former Amazon PMM Lead
Studied at Emory University Goizueta Business School
Works at Salesforce
Questions? Start chatting with this coach before you get started.
Carl's Offerings
Custom hourly · $125/hr
Get help with AI Fundamentals, Competitive Analysis, and .
Carl’s Product Marketing Qualifications
Experience level: Manager
Welcome to my profile! With over a decade of experience in product marketing, I've held leadership roles at top companies like Salesforce, Amazon, and Danone, where I've driven successful product launches and developed impactful marketing strategies. My expertise spans product-led growth, digital strategy, and brand management, making me well-equipped to guide you through the complexities of product marketing. I've coached numerous individuals, helping them refine their skills and advance their careers in this dynamic field. Whether you're looking to break into product marketing or elevate your current role, I'm here to provide personalized guidance and support. Let's connect and chart your path to success!
Carl can help with:
AI Fundamentals
Competitive Analysis
Go-to-Market Strategy
Interview Prep
Marketing Campaigns
Messaging and Positioning
Product Launch
Salary Negotiation
About Carl
Every major step in my career required learning a new industry and reinventing myself. I began my career as a Teach For America educator before earning my MBA from Emory University and transitioning into Consumer Packaged Goods. From there, I made the leap into technology, where I’ve helped build and grow products at Amazon and now Salesforce as a Product Marketing leader. Because I’ve navigated multiple career pivots myself, I enjoy helping others do the same. Whether you’re: Breaking into Product Marketing Transitioning from education, consulting, or CPG into tech Preparing for interviews at companies like Amazon or Salesforce Looking to become a stronger strategic marketer or business leader I’ll help you understand not just how to land the role—but how to think like a Product Marketing leader once you’re there. My coaching is practical, honest, and grounded in real experience leading go-to-market strategy, product launches, executive communications, and growth initiatives at some of the world’s most recognized companies. My goal is simple: help you shorten the learning curve, avoid common mistakes, and accelerate your career with confidence.
Why do I coach?
I coach because I know how transformative the right guidance can be. Every major transition in my career—from Teach For America to earning my MBA at Emory, moving into CPG, and eventually breaking into Big Tech at Amazon and Salesforce—was made possible by people who challenged, encouraged, and believed in me. Now, I want to do the same for others. There’s nothing more rewarding than seeing someone land a role they once thought was out of reach, negotiate a stronger offer, or gain the confidence to pursue a bigger opportunity. I don’t measure success by the number of coaching sessions I deliver—I measure it by the moments when my clients call to say, “I got the job.” Helping people unlock their potential and accelerate their careers is what motivates me every day.
Work Experience
Global SMB Product Marketing Lead
Salesforce
February 2025 - Present
- Lead the product-led growth (PLG) strategy for the new Foundations product, driving in-app engagement and developing sales enablement materials to increase reach. - Develop content and messaging to influence admin adoption and product use. - Drive Agentforce (AI) adoption through omni-channel messaging (email, webinar, paid media etc) -Lead launch of AI into core SMB products coordinating cross functional team of 10+ across marketing, product, sales, digital, and media. PMM, Strategic Marketing Management and +1 skill
Senior Manager, Product Marketing
Amazon
May 2022 - March 2025
helped me get this job
Senior Brand Manager
Danone
January 2022 - May 2022
Brand Manager
Danone
March 2020 - January 2022
Senior Associate Brand Manager
Danone
February 2019 - March 2020
Brand Activation: Light & Fit and Good Brands
Associate Brand Manager
Bayer
2017 - December 2018
Lead digital strategy, communications and financial forecasting on $200MM Bayer Aspirin business. • Drove best in class digital strategy for Bayer Aspirin around SEO, programmatic, website hygiene, and social media on various platforms including Facebook and Twitter resulting in optimized media channel performance an increased reached, direct profit contribution growth of over 10%, and view through rate of 25%, and 52% lower vCPMs. • Created ecommerce strategy for Bayer Aspirin and Cough Cold portfolio by leveraging Amazon Search, and Vine (ratings and reviews) tactic, returning Bayer Aspirin brand to share growth, sales lift of 44% vs prior year, and drove a ROAS of above 4.0 (best in consumer health division). • Developed consumer insights driven communications platform on “Carry Aspirin Help Save A Life” campaign through both digital and television activation, resulting in incremental retailer support that drove sales lift of over 3.0%. • Championed use of more cost-efficient agencies to expand digital communications to other social platforms, saving over $100k on production spend. • Culture advocate exemplified through leading and assisting in organizational teams including, new recruit onboarding, diversity recruiting team, and American Heart Association fundraising team (raised 30k).
Assistant Brand Manager
Bayer
2017 - 2017
Responsibilities: Lead forecasting and social post strategy • Managed brand’s $25MM budget identifying cost savings of 100k and opportunity areas for efficient spend by analyzing the ROI on key programs • Developed best in class Facebook post for brand that drove consumer engagement +5%
Assistant Brand Manager
Bayer
2016 - 2017
Responsibilities: Lead forecasting and business analysis of $80MM Alka-Seltzer business • Led forecasting of $5MM incremental new product launch and tracked success vs market leader performance • Collaborated with cross-functionals fostering open dialogue around shipments, supply, and forecasting helping to lead to an over-delivery of budget forecast by more than 2%
MBA Summer Associate
Johnson & Johnson
2015 - 2015
Responsibilities: Lead forecasting and social post strategy • Managed brand’s $25MM budget identifying cost savings of +$200k and opportunity areas for efficient spend by analyzing the ROI on key programs • Developed best in class Facebook posts for brand that drove consumer engagement +5%
Education
Emory University Goizueta Business School
Master of Business Administration (M.B.A.), Product and Brand Management Concentration
Activities and societies: • Goizueta Marketing Association
Middlebury College
Bachelor of Arts (BA), History Major, Political Science Minor, History
Activities and societies: Varsity Men's Basketball Posse Plus Retreat • Promoted diversity and inclusion on campus, organizing annual retreat of 200+ students addressing issues of race, gender, and sexuality