Caitlin Herring
5.0
(3)
Studied at Providence College
Works at Self-Employed
Available Tuesday at 3:30 PM UTC
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About Caitlin
I’m a career and leadership coach with 20+ years of experience across tech, advertising, and higher education, including roles at Netflix, Google, and Wix. My work has focused on learning, onboarding, enablement, and coaching — partnering closely with leaders and business teams to support growth, performance, and career progression. I help early- and mid-career professionals navigate career transitions, prepare for interviews, sharpen their focus and professional narrative, grow as leaders, advance in their careers, and navigate team/manager dynamics more effectively. My approach is practical and warm — combining real perspective with thoughtful coaching that helps clients move forward with confidence and intention. In addition to my professional background, I bring a personal understanding of career transitions. I’ve navigated nonlinear paths, ambiguity, and moments of reinvention myself, which allows me to meet clients with both strategic clarity and real empathy. I understand how disorienting transitions can feel — especially when you’re experienced, capable, and unsure how to position your next move.
Why do I coach?
I love coaching because it gives me the chance to truly listen and meet people where they are. I have a natural ability to build trust quickly and create space for honest conversation, which helps clients feel seen, heard, and understood. From there, I help clients make sense of their experiences, clarify what matters most, and move forward with confidence and intention. Coaching allows me to combine deep listening with practical guidance, and I find it incredibly meaningful to support people during moments of transition and growth.
Work Experience
Independent Contractor
Self-Employed
September 2025 - Present
Partnering with organizations on a flexible, contract basis to deliver learning, talent development, and program management expertise. Design and deliver learning and talent development programs that strengthen skills, leadership, and collaboration. Provide coaching and enablement support to individuals and teams as they navigate growth and change. Lead program management initiatives from strategy through execution, ensuring alignment with organizational goals. Develop and facilitate workshops and training sessions tailored to organizational needs.
Ad Sales Learning Enablement Manager
Netflix
May 2024 - April 2025
Interviewer
Established the global Ads New Hire onboarding program for Sales and Account Management, accelerating ramp-up to 4 weeks and alignment across regions. Delivered an 8-week UCAN training initiative to support Ad Tech migration, covering workflows, Salesforce, product positioning, and legal contracting. Developed a quarterly UCAN learning curriculum in partnership with Sales Leadership and Business Operations, tying training directly to GTM strategy. Conducted sales leader interviews to design a Netflix-specific sales methodology, to drive consistency in client engagement and sales execution.
Higher Education Partnerships Manager
Wix.com
January 2019 - April 2024
Interviewer
Built and scaled Wix’s global higher education program, partnering with 100+ academic institutions. Delivered 400+ workshops on web design, marketing, entrepreneurship, and personal branding, while coaching students on career transitions and launching their own businesses. Led GTM and KPI reporting for executive stakeholders, launched the team’s first CRM strategy, and drove a successful transition to Salesforce. Hired, onboarded, and coached team members in a high-growth, cross-functional environment.
Global Curriculum Team Lead
December 2015 - December 2017
Interviewer
Developed Google’s first YouTube Ad Sales certification program, achieving 90%+ CSAT and winning 4 Brandon Hall awards. Designed a global sales curriculum for 12K+ sellers, aligning with YouTube’s roadmap and executive priorities. Managed a team of four, delivering 75+ learning experiences, enhancing team capabilities in project management and stakeholder alignment. Active career coach in the Google Career Guru program and Women’s Mentor Network.
Learning & Development Partner
June 2015 - December 2015
Participated in a 6-month job rotation with the People Development team. Onboarded new hires and trained teams on coaching and team dynamics using StrengthsFinder. Created a marketing strategy for Guru+, Google’s internal coaching program.
Account Solutions Team Lead, Program Manager, Brand Strategist
March 2008 - June 2015
Hiring Manager
Supported $100M+ in revenue by conceptualizing and pitching 100+ custom creative programs to top advertisers and agencies. Program managed YouTube’s first original content slate—a $20M partnership with News Corp, Unilever, and AmEx. Led "Zoo School," a week-long immersive training for senior sales leaders.
Senior Media Planner
Carat Global
February 2005 - February 2008
Interviewer
Negotiated and executed 30+ digital campaigns for major clients including Wyndham Hotel Group and Pfizer Consumer Healthcare. Launched the first multi-brand, broadband video campaign and pioneered the use of third-party in-stream video tracking and reporting tools. Strengthened client relationships, driving cross-functional revenue growth across creative, media, and search services. Managed a team of 3 media planners and oversaw the agency's summer intern program.
Education
Providence College
Bachelor of Science - BS, Marketing
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