Anthony Walsh
4.9
(11)
Studied at San Jose State University
Works at Atlassian
Successful clients at
Not currently taking new clients
About Anthony
I'm a Product Marketing Manager with 8 years of experience directing go-to-market strategy at each stage of the software development lifecycle. I specialize in managing product-led growth programs that increase revenue, user engagement, and customer satisfaction for venture-backed startups and corporate enterprises. Throughout my career, I launched 12 AI, ML, and B2B SaaS products generating $24 million in net gains. I've recently scaled enterprise growth with security and compliance solutions produced by Fortune 1000 companies. I'm now at Atlassian, extending functionality of the most widely used business software to help agile customers operate securely, efficiently, and compliantly. During my time at Meta, I managed a team that promoted data infrastructure and operation platforms contributing to AI research and multimodal large-language models, as well as virtual and augmented reality. As Product Manager, I delivered cloud administration capabilities for engineers to manage compute resources more efficiently while complying with security, privacy, and financial regulations. These developer tools helped retain millions in ad sales, mitigated thousands ofvulnerabilities, saved engineering hours, and optimized uptime of essential services. I graduated from San Jose State University with a degree in finance and later earned certifications in data analytics, web design, and scrum master methodology. I’m also a father, writer, and rugby player based in Northern California.
Why do I coach?
Over the last 2.5 years, I’ve coached 25 aspiring professionals on how to join a Fortune 1000 company as a product marketer. Each session was 100% free and unfiltered with no gatekeeping. Now, you might be wondering why or how a new parent could justify the time invested. Well, I pride myself in being a self-taught professional — either the first or one and only in my previous growth positions. I didn’t begin my career as a Product Marketing Manager and realized over time that I performed the function in every aspect without the title for some time. When trying to break into the field, I faced skepticism from recruiters and hiring managers. I networked with the hope of finding a mentor who could guide me in the right direction. Some people were more welcoming than others. I vowed to be someone others could turn to for the guidance I was seeking. That’s why I’ve joined Leland to continue coaching others.
Work Experience
Product Marketing Manager
Atlassian
June 2024 - Present
Atlassian is the leading provider of collaboration, development, and issue-tracking software for teams with over 300,000 global customers, including 85 of the Fortune 100. We’re advancing the System of Work with products including Jira, Confluence, Bitbucket and Trello - the most popular business applications.
Product Manager
Meta (Facebook)
January 2024 - March 2024
The Enterprise Infrastructure Products (EIP) team supports Meta's corporate and cloud infrastructure. EIP's cloud management solutions help engineering orgs monitor resource utilization and optimize computational efficiency while complying with data security, privacy, and financial regulations. ➜ I drafted product requirements to fulfill customer needs and comply with federally mandated regulations ➜ I implemented functionality to help thousands of users manage cloud accounts securely and efficiently ➜ I introduced budgetary controls to conserve millions of dollars in cloud spending across the enterprise ➜ I proposed alerts to reduce violations of cloud security, data privacy, and corporate finance policies ➜ I led sprint planning and retros, delegating and prioritizing dozens of tasks for 10 team members Product Development
Product Marketing Manager Lead
Meta (Facebook)
April 2022 - January 2024
Hiring Manager
Meta's Enterprise Infrastructure & Security team develops solutions for cloud administration, managed device access, desktop virtualization, enterprise security, network labs, data operations and infrastructure. These developer tools improve risk mitigation, engineering productivity, and application reliability. ➜ I managed a team that enabled 24 technical support reps to service data infrastructure engineers ➜ I developed go-to-market strategies to deliver timely, successful releases for 15 developer tools ➜ I published technical content that increased active usage for data operations solutions by 22% ➜ I surveyed 10,000 users of 7 engineering platforms, resulting in 20+ new feature enhancements ➜ I hosted events demonstrating product and service capabilities with record-high satisfaction Product Marketing, Messaging and +6 skills
Senior Product Marketing Manager
SalesIntel
August 2021 - February 2022
SalesIntel.io is the most precise source of business intelligence that sellers and marketers need to find, reach, and win customers up to 5X faster. First-party company and contact data is guaranteed to be 95% accurate, human-verified, and validated every 90 days. ➜ I launched apps that grew sales $163,000 in 3 months from 8 clients with above-average contract values ➜ I analyzed dozens of competitors to win and retain customers while contributing to product development ➜ I produced content that increased product adoption among 700 customer accounts and 4,000 users ➜ I developed product positioning, incorporating messaging into campaigns that optimized conversion ➜ I led enablement workshops helping 100+ sales reps overcome objections, competition, and FAQs Product Marketing, Competitive Intelligence and +5 skills
Product Marketing Manager
Plug and Play Tech Center
February 2020 - December 2020
Arena (a Plug & Play portfolio company) delivers real-time customer experience applications that attract, engage, and retain online audiences - driving growth for MSN, Sony Music, Fox Sports, Turner Broadcasting, and 6,000+ organizations in 150 countries. Arena is a venture-backed startup funded by Plug & Play, CRV, and Craft Ventures. ➜ I executed go-to-market strategy for 4 apps that enable consumer brands to monetize subscriptions ➜ I developed partnerships with agencies and ISVs that added hundreds of thousands in channel sales ➜ I promoted digital payment and ad publishing features that grew client revenue by tens of millions ➜ I produced content for campaigns that acquired hundreds of customers and thousands of users Competitive Intelligence, Messaging and +5 skills
Associate Product Marketing Manager
Plug and Play Tech Center
March 2019 - February 2020
Plug & Play is the world's most active venture capital investor by deal volume, and it has incubated companies such as DropBox, PayPal, and Lending Club. Since 2006, Plug & Play partnered with 50% of Fortune 1000 enterprises to deploy technology developed by 35,000 startups. ➜ I managed relationships between corporate partners and 64 enterprise technology startups ➜ I introduced BT and Hughes Networks to technology developed by 30+ portfolio companies ➜ I launched the Green Tech Innovation program for net-zero carbon emissions in the UK ➜ I organized 5 events attracting thousands of attendees and $50 million in funds raised IT Service Delivery, Venture Capital and +2 skills
product marketing specialist
Mintigo
November 2017 - February 2019
Mintigo AI predicts purchase intent and buying stages for prospects most likely to convert, optimizing the lead conversion of campaigns delivered by account-based marketing teams worldwide. In 2019, Mintigo was acquired by Anaplan and is now known as Predictive Insights. ➜ I generated $1.2 million in net new revenue from 12 enterprise customers, including SAP and Singtel ➜ I executed hundreds of account-based marketing campaigns increasing organic lead conversion by 32% ➜ I supported 5 Account Executives by engaging thousands of prospects and qualifying hundreds of leads ➜ I developed partnerships with Marketo, guiding product strategy for predictive lead-scoring integrations Competitive Intelligence, Communication and +3 skills
Education
San Jose State University
Bachelor of Science (B.Sc.), Finance
2014 - 2016
Ranked 4th best public university in the U.S. by Wall Street Journal in 2024
11 Reviews
Overall Rating
4.9
Anthony has helped clients get into these companies: