I’ve been on both sides of the MBA admissions process, including getting rejected one year and accepted the next, and that experience fundamentally shapes how I coach. I earned my MBA from Stanford GSB after initially being turned down, and I know firsthand that success isn’t about becoming “more impressive,” but about becoming clearer, more honest, and more intentional in how you tell your story. I especially enjoy working with nontraditional candidates who have taken risks, pursued unconventional paths, or are charting their own way forward. Before business school, I worked at McKinsey & Company and later led large-scale operations at Rocket Internet and Uber across multiple countries. Since then, I’ve founded and scaled mission-driven companies, including the country's largest worker cooperative, raised capital, served on boards, and won a Tony as a Broadway producer. I coach applicants to articulate not just what they’ve done, but why it matters, how they think, and who they are as leaders. My approach is candid, strategic, and deeply personal. I help you identify the through-line in your experiences, pressure-test your goals, and craft essays that sound like you, not a consultant-written version of you. I’m particularly well-suited to working with nontraditional candidates, reapplicants, and those navigating career pivots, because I’ve lived those paths myself.