Alan W.
5.0
(17)
1,635 min coached
87 followers
Supercoach
Studied at The Wharton School (UPenn)
Hiring Manager at McKinsey & Company
Successful clients at
Available tomorrow at 4:00 PM UTC
Usually responds within 5 hours
Questions? Start chatting with this coach before you get started.
About Alan
I’ve always been interested in understanding how people think and make decisions, and have crafted a career around using that knowledge to help clients and individuals make confident decisions in challenging situations. As an ICF-certified coach, I work with early- and mid-career professionals on career transition, growth, and leadership development, including interview preparation. I find that many people approach these high-stress situations so blinded by anxiety they forget all the great and unique things they bring to the table; my role as a coach is to help people step back, reflect, and develop insight that allows them to meet their challenges with confidence. Prior to my time as a coach, I worked at McKinsey for seven years, where I worked at the intersection of Consumer and Private Equity, with a focus on due diligences and growth strategy. My approach to coaching centers around three core tenets: Serving as a mirror and playing back what I observe as you talk through the challenges you’re facing Synthesizing what I hear and see to help you develop insight on your thought processes, patterns, and motivations Using the insights developed to support you in crafting a course of action to tackle the challenge ahead of you Along the way, I use my knowledge of the consulting industry and interview process to help you sidestep common mistakes, develop resilience, and sharpen mindset to get you to the interview feeling ready to be at your best. If you’re interested in learning more, please reach out and I look forward to connecting via an intro call!
Why do I coach?
I’ve had my share of mentors and coaches in my career that have believed in me, often when I didn’t believe in myself; as I stepped up into the role of manager, it shocked me how common it was to look at entry-level consultants and see people with crises of confidence, not unlike myself. The pervasiveness of these high-performing consultants lacking self-confidence inspired me to go into coaching, so that I could work with individuals and help them utilize their strengths and rediscover their confidence. Here at Leland, I see my role similarly; succeeding in the consulting interview process is all about knowing what makes you uniquely qualified and an excellent candidate. I believe everyone has something to offer; it just sometimes takes deep introspection and reflection to understand for yourself what makes you unique, and I’m excited to partner with you to develop that story.
Work Experience
Coach | Facilitator
Self-Employed
March 2024 - Present
Coaching, Facilitation and +2 skills
Engagement Manager
McKinsey & Company
November 2020 - April 2024
Hiring Manager
Focus on Private Equity clients and the beauty space, particularly in delivering consumer insights-driven growth strategy. Have led multiple diligences in the beauty sector across skincare, haircare, and contract manufacturing. Select examples of relevant projects include: Diligence of beauty contract manufacturer, including detailed assessment of market landscape, key success factors for the industry, customer-level business review, and perspectives on growth opportunities Diligence of leading haircare brand to identify growth opportunities in geographical and channel expansion; PE clients purchased the asset and doubled revenues in two years Multiple growth strategy engagements for exit diligences, developing views on market growth and landscape, paired with customer interviews to deliver insights on growth opportunities Project Management, Storytelling and +3 skills
Associate / Senior Associate
McKinsey & Company
August 2017 - October 2020
MBA Candidate
The Wharton School
August 2015 - May 2017
Marketing/ Operations Joint Major and Strategic Management Major Wharton Dance Studio - VP of Choreographer and Member Relations & Choreographer Leadership Fellow - Class of 2017 Wharton 22s (men's club promoting gender pay equality) - Marketing Board
Summer Associate
McKinsey & Company
May 2016 - August 2016
Account Manager
DDB Worldwide
October 2014 - June 2015
Oversaw pan-agency team in developing integrated marketing plans, providing strategic insights and creative messaging recommendations across channels to shape up to $8M advertising and promotions budget depending on brand. Created and maintained analysis of expected costs for all test ads, optimizing production output against an $1M budget across all brands. Led cross-functional teams for all advertising deliverables from consumer testing through to production, launching new print and online video campaigns for Alexia as well as test ads for Reddi-wip, Slim Jim, and Ro*Tel/ Velveeta. Collaborated with strategy, creative, and project management teams on creative storytelling initiative, which focused on utilizing visual presentations to sell in new concepts and ideas; initiative led to $1.4M incremental production dollars across brands.
Account Executive
DDB Worldwide
August 2013 - October 2014
Managed execution of multi-channel McDonald’s national campaigns, serving as the primary client contact for all creative deliverables including TV, radio, online videos, social, and digital display media; spearheaded campaign that drove 18% incremental sales for Chicken McNuggets during 2014 Winter Olympics. Supervised junior account members and interns on producing all key creative materials for McDonald’s annual marketing leadership management conference, including sizzle reels, award videos, and interactive displays. Developed and spearheaded launch of mentorship program for Account Management with support from Account Management and Human Resources department heads; the program pairs over 30 junior employees with mentors.
Education
The Wharton School (UPenn)
Master of Business Administration (M.B.A.)
2015 - 2017
Northwestern University
Bachelor of Arts, Economics and Psychology
2007 - 2011
Activities and societies: F & F Marketing Group Co-Founder, Dance Marathon 120 Hour Club, Camp Kesem
Alan was also personally admitted to
NYU Stern School of Business
UCLA Anderson School of Management
17 Reviews
Overall Rating
5.0
Alan has helped clients get into these companies: