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This package is designed for applicants ready to elevate their MBA essays and tell their story in a way that truly resonates with admissions committees. Whether you’re starting from scratch or fine-tuning existing drafts, this offering provides expert support to help you write essays that stand out. Common coaching activities in this package include, but are not limited to: - Initial Kickoff & Planning Session: Begin with a deep dive into your background, goals, and experiences to lay the foundation for a strong, authentic narrative. - Application Strategy: Collaborate with your coach to define what makes you unique and how to strategically showcase your story across your essays. - Essay Brainstorming: Explore key experiences and themes to uncover compelling angles and identify the most powerful stories to tell. - Essay Crafting: Build clear, compelling, and well-structured essays that reflect your personal voice and align with what top programs are seeking. - Essay Editing: Refine and polish your drafts through multiple rounds of feedback to ensure clarity and impact. This package is flexible and tailored to your unique goals. Your coach will provide honest, strategic feedback to ensure your essays reflect your strengths—and help you put your best foot forward.
Compelling essays that are differentiated, personalized, and thoughtful — tailored to each school you decide to apply to
A deeper understanding of who you are, what impact you plan to have on the world, and why business schools should care
An outline and several drafts of essays that get you closer to the final polished version that will stand out to admissions teams
Coaching delivered via live sessions and .
Additional expectations or terms of engagement may be provided by coaches (e.g. expected response times, etc.).
Services included:
Essays
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
Get help with Recommendations, Interviews, and .
Adam also coaches for Wealth Management, Management Consulting, Private Equity, and Master’s Programs. View all.

Joined June 2025
LBS Merit Scholar | Ex-Citi (7 yrs) | I coach the story that wins offers
I went through the MBA admissions process myself and won a place at London Business School as a Merit Scholar — so I know what a competitive application actually looks like from the inside, not in theory. Seven years at Citi before that gave me the kind of finance and leadership track record that admissions committees look for, and I understand exactly how to position one. But my real focus is the part most applicants get wrong: the "why." Schools can spot a generic story instantly. I help you build an essay-and-interview narrative that's sharp, authentic, and impossible to confuse with anyone else's — the difference between a strong profile and an admit.
5h+ of coaching