Leland+ for Product Management

Product Management vs. Product Marketing Management: What's the Difference?

Confused by the different roles? This video breaks down the core responsibilities, day-to-day work, and career paths for PMs and PMMs.

UX Metrics

Learn the key metrics to evaluate the success of your designs. This guide shows you how to measure user behavior and prove your impact.

Career Transition to Tech: What to Know

Learn the basics of transitioning into a tech career post-MBA. We'll cover everything from company culture to key roles.

Prototyping

Learn the fundamentals of prototyping. This guide covers the different types and tools to help you test and iterate on your designs.

UX Research

Learn how to conduct effective UX research to understand users, validate ideas, and make data-driven decisions that lead to better products.

What is Design Strategy

Learn how to use design strategy to align user needs with business goals, drive innovation, and make a lasting impact.

What is Market Research?

Learn the fundamentals of market research, including key methods and how to use data to make smart business decisions and gain a competitive edge.

Breaking Into Product Management Panel

​Curious about how to land your first role in product management? Join us for the Breaking Into Product Management Panel, where Kevin A. (Ex-LinkedIn), Jess C. (Autodesk), and Christian S. (LinkedIn)—coaches with PM experience will share their unique paths into the field and the lessons they learned along the way. You’ll hear about different entry points, what hiring managers are really looking for, how to build relevant experience, and the skills that matter most. Whether you're a student, career switcher, or just starting out, this panel will give you tactical insights to help you take the next step toward a PM role.

Product Management Panel: Strategies for a Competitive Application

​​Trying to land a PM/APM role? Join expert coaches Rahim D., Alfred D., and Ami F., as they help you navigate the recruiting process and learn about work and culture for various top firms. They'll discuss recruiting processes, the work they do, and firm-specific interview tips.

The Playbook to Land Your First PM Role [5/11/2026] (Recording)

$50 COACHING CREDIT GIVEAWAY FOR LIVE ATTENDEES. Landing your first product management role is competitive, and many candidates struggle to translate their background into a compelling PM story. This session is for aspiring PMs who want a clearer, more strategic approach to breaking in. You’ll learn how to position your experience for PM roles, build credible product signals through projects or work, and navigate the interview process with more confidence. Join live to hear from PM professionals who have successfully made this transition and now help others do the same. The panelists regularly advise candidates and will share the patterns they see across those who land their first PM role and what stands out to hiring teams. Expect practical guidance and insights similar to what’s covered in 1:1 coaching conversations.

Break Into Tech: Networking & Coffee Chat Playbook

Breaking into tech or product management isn’t just about your résumé — it’s about getting in front of the right people before the job ever hits LinkedIn and having the insight to convert interviews into offers. After coaching 100+ candidates into roles at Google, Meta, Adobe, and other top companies, I can tell you the biggest lever you control is simple: effective coffee chats. Most candidates send the same cold emails and LinkedIn messages that get ignored. In this session, we’ll walk through how to actually stand out when people are busy, how to pick the right targets, and how to turn a single conversation into a warm path toward interviews at companies you want. You’ll learn: • How to identify the right people to reach out to (and who not to waste time on) • What to say in your first message so it gets opened and answered • How to run a coffee chat that leaves a memorable impression • How to uncover roles before they’re posted • How to build a networking system that compounds over time If you’re an MBA student or career switcher aiming for tech or PM roles, this session will give you the exact playbook that’s helped dozens of candidates break in.

Build a PM Portfolio That Actually Gets You Interviews [5/20/2026] (Recording)

1YR FREE LELAND+ GIVEAWAY FOR LIVE ATTENDEES ($119 VALUE). Breaking into product management is competitive, and a strong portfolio can be the difference between getting noticed and getting overlooked. This session is for aspiring PMs who want to understand what actually makes a portfolio compelling to hiring teams. You’ll learn how to structure impactful case studies, showcase product thinking even without prior PM experience, and avoid the common mistakes that weaken otherwise strong applications. Join live to hear perspectives from a panel of experienced PM coaches who have helped candidates land interviews at top companies. The discussion will follow a curated set of high-impact questions, offering structured insights and real examples of what works in successful PM portfolios.

Product Requirements Document Template

Stop reinventing the wheel every time you kick off a new product. This battle-tested PRD template walks you through everything from TL;DR overviews and user flows to system requirements, metrics, and launch planning, so your team stays aligned and nothing falls through the cracks. Whether you're a first-time PM or a seasoned lead, this is the structure that keeps stakeholders happy and engineers unblocked.

The Product Manager Skillset: Hard, Soft, and How to Show It

Great product managers balance technical fluency and analytical rigor with strong communication, judgment, and leadership, but knowing how to demonstrate those skills in interviews and on the job is just as important as building them. This session breaks down the core hard and soft skills hiring managers look for in PM candidates and shows how to translate your experience into clear, credible signals through resumes, stories, and interview responses. You’ll leave with a sharper understanding of how to showcase your full PM skillset in a way that feels authentic and compelling.

How PM Candidates Get Noticed by Top Companies

Standing out in product management recruiting takes more than meeting the basics, it requires clear product thinking, strong storytelling, and visible signals of impact. This session breaks down how top companies identify and evaluate PM candidates, what actually differentiates standout applicants, and how to position your background to get noticed. You’ll learn how to sharpen your narrative, showcase product sense, and avoid common mistakes that keep strong candidates overlooked.

AMA With Former Amazon Principle PM & Hiring Manager

Join this candid Ask Me Anything with Leland coach Lou A., a former Amazon Principal Product Manager and hiring manager, for an inside look at how product leaders at top tech companies evaluate candidates and build teams. Lou will share firsthand perspectives on what strong PMs consistently do to stand out, how hiring decisions are really made, and where candidates most often go wrong. Come with questions and leave with practical insights you can apply immediately.

Nailing Product Sense Interviews

Product sense interviews are where PM offers are won or lost. This is your chance to prove you can think like a product leader, not just answer questions. In this session, you will learn how to structure ambiguous prompts, identify the right users and pain points, prioritize ruthlessly, and craft thoughtful, data-informed recommendations. We will break down what interviewers are really testing and how to move from scattered ideas to clear, confident product thinking. If you want to walk into your next PM interview sharp, structured, and impossible to overlook, this is where you level up.

Product Management Week Kickoff March 2026

Product management is one of the most competitive and opaque career paths in tech—and breaking in requires more than just saying you’re “passionate about product.” This kickoff session is for aspiring PMs who want clarity on how to position themselves for competitive roles and stand out in interviews. You’ll learn how to craft a compelling PM narrative, what hiring managers actually look for in resumes and case interviews, and the common patterns panelists see across candidates who successfully land sought-after PM roles.

How to Land Your First Job in Product (March 2026)

Breaking into product management without prior PM experience can feel daunting, but with the right positioning and preparation, it is absolutely achievable. In this session, you’ll learn how to translate internships, side projects, consulting, engineering, or business experience into a compelling product narrative, build a resume that signals product thinking, and prepare for common PM interview formats. Whether you’re a student or early-career professional, you’ll leave with a clear roadmap to land your first product role.

Land a Role as an Tiktok APM - Applications Open Now

Curious what it takes to stand out in TikTok’s Associate Product Manager (APM) program? Join Dessy K., Hiring Manager at TikTok, for a session on how to position yourself for success in one of the most competitive early-career product roles in tech. Drawing on her experience hiring and mentoring PMs, Dessy will share what top candidates do differently—from crafting standout applications to acing interviews and communicating product sense.