Leland+ for Product Management

Land a Role as an Tiktok APM - Applications Open Now

Curious what it takes to stand out in TikTok’s Associate Product Manager (APM) program? Join Dessy K., Hiring Manager at TikTok, for a session on how to position yourself for success in one of the most competitive early-career product roles in tech. Drawing on her experience hiring and mentoring PMs, Dessy will share what top candidates do differently—from crafting standout applications to acing interviews and communicating product sense.

The Playbook to Land Your First PM Role [5/11/2026] (Recording)

$50 COACHING CREDIT GIVEAWAY FOR LIVE ATTENDEES. Landing your first product management role is competitive, and many candidates struggle to translate their background into a compelling PM story. This session is for aspiring PMs who want a clearer, more strategic approach to breaking in. You’ll learn how to position your experience for PM roles, build credible product signals through projects or work, and navigate the interview process with more confidence. Join live to hear from PM professionals who have successfully made this transition and now help others do the same. The panelists regularly advise candidates and will share the patterns they see across those who land their first PM role and what stands out to hiring teams. Expect practical guidance and insights similar to what’s covered in 1:1 coaching conversations.

Product Requirements Document Template

Stop reinventing the wheel every time you kick off a new product. This battle-tested PRD template walks you through everything from TL;DR overviews and user flows to system requirements, metrics, and launch planning, so your team stays aligned and nothing falls through the cracks. Whether you're a first-time PM or a seasoned lead, this is the structure that keeps stakeholders happy and engineers unblocked.

Build a PM Portfolio That Actually Gets You Interviews [5/20/2026] (Recording)

1YR FREE LELAND+ GIVEAWAY FOR LIVE ATTENDEES ($119 VALUE). Breaking into product management is competitive, and a strong portfolio can be the difference between getting noticed and getting overlooked. This session is for aspiring PMs who want to understand what actually makes a portfolio compelling to hiring teams. You’ll learn how to structure impactful case studies, showcase product thinking even without prior PM experience, and avoid the common mistakes that weaken otherwise strong applications. Join live to hear perspectives from a panel of experienced PM coaches who have helped candidates land interviews at top companies. The discussion will follow a curated set of high-impact questions, offering structured insights and real examples of what works in successful PM portfolios.

Break Into Tech: Networking & Coffee Chat Playbook

Breaking into tech or product management isn’t just about your résumé — it’s about getting in front of the right people before the job ever hits LinkedIn and having the insight to convert interviews into offers. After coaching 100+ candidates into roles at Google, Meta, Adobe, and other top companies, I can tell you the biggest lever you control is simple: effective coffee chats. Most candidates send the same cold emails and LinkedIn messages that get ignored. In this session, we’ll walk through how to actually stand out when people are busy, how to pick the right targets, and how to turn a single conversation into a warm path toward interviews at companies you want. You’ll learn: • How to identify the right people to reach out to (and who not to waste time on) • What to say in your first message so it gets opened and answered • How to run a coffee chat that leaves a memorable impression • How to uncover roles before they’re posted • How to build a networking system that compounds over time If you’re an MBA student or career switcher aiming for tech or PM roles, this session will give you the exact playbook that’s helped dozens of candidates break in.

PM Recruiting 2026: What’s Changing and How to Stand Out This Cycle

Product management recruiting is evolving—candidate pools are growing, expectations are shifting, and what worked in past cycles may not be enough for 2026. To stand out this year, you need more than solid PM skills; you need clear positioning, a strong narrative, and a deep understanding of what companies are prioritizing right now. In this session, we’ll break down what’s changing in PM recruiting for 2026 and how you can adapt your strategy to stay competitive. The session will be led by an experienced PM coach who has helped candidates successfully navigate PM recruiting across top tech companies. Drawing on firsthand coaching and hiring insights, they’ll walk through current recruiting trends, how recruiters and hiring managers evaluate candidates, and the specific ways top applicants differentiate themselves in resumes, interviews, and storytelling. You’ll leave with practical, actionable guidance you can apply immediately as you prepare for the 2026 recruiting cycle.

Frequently Asked Questions About Resume Writing

Many people have asked me a set of questions frequently. These questions will answer some of your questions quickly!

AMA With Former Amazon Principle PM & Hiring Manager

Join this candid Ask Me Anything with Leland coach Lou A., a former Amazon Principal Product Manager and hiring manager, for an inside look at how product leaders at top tech companies evaluate candidates and build teams. Lou will share firsthand perspectives on what strong PMs consistently do to stand out, how hiring decisions are really made, and where candidates most often go wrong. Come with questions and leave with practical insights you can apply immediately.

PM Analytical Take-Home: Regal (B2B SaaS Startup)

This project is a take-home project that will help us evaluate your skill set for the Product Manager Role. You should not spend more than 5 hours on this over the course of a couple days and should package your responses into a Google doc or presentation.

Networking Like a Product Management PRO

Tips and Tricks to Effectively Build Your Product Management Network

AI Product Manager Resumes: Best Practices, Myths, and Realities

Writing a strong resume for AI product roles requires more than listing tools or buzzwords. In this session, we’ll break down what actually matters on an AI PM resume, what common advice gets wrong, and how hiring managers really evaluate candidates for AI-focused product roles. You’ll learn how to highlight impact, frame technical and cross-functional experience, and position your background effectively whether you’re transitioning into AI or deepening your specialization. By the end, you’ll have clear, practical guidance to build a resume that reflects real product thinking and stands out in a competitive AI hiring landscape.

How PM Candidates Get Noticed by Top Companies

Standing out in product management recruiting takes more than meeting the basics, it requires clear product thinking, strong storytelling, and visible signals of impact. This session breaks down how top companies identify and evaluate PM candidates, what actually differentiates standout applicants, and how to position your background to get noticed. You’ll learn how to sharpen your narrative, showcase product sense, and avoid common mistakes that keep strong candidates overlooked.