Leland+ for MBA
Video Essay Guidance
Unique to Kellogg, the video essay is your chance to show personality, presence, and energy. Learn what makes a great response and how to prepare naturally.
Resume Template
An editable template designed to help you showcase impact, leadership, and clarity across every bullet point.
Essay 1 Brainstorm & Structure Worksheet
A guided worksheet designed to help you brainstorm impactful stories, identify key themes, and structure your Kellogg essay 1 with clarity and purpose.
Building a Kellogg-Ready Resume
Transform your resume from a job summary into a leadership showcase that highlights collaboration, impact, and growth potential.
HBS/Kellogg/Stern Resume - Ops, Mfg, and CPG
A results-driven MBA resume. This applicant was admitted to HBS, Kellogg, and NYU Stern.
Common Kellogg Interview Questions
A bank of common Kellogg-specific behavioral interview questions designed to help you practice articulating your experiences and demonstrate leadership.
Top 10 Kellogg Facts Every Applicant Should Know
Learn the top 10 facts about Kellogg that applicants should be aware of during the application and interview process.
Kellogg Program & Academics
Understand the structure of the MBA program, including majors, pathways, and global learning experiences that define Kellogg’s academic edge.
Kellogg’s Core Identity
Explore what “high impact, low ego” really means and how this principle shapes the school’s culture, from classrooms to recruiting.
Industry Placement & Recruiting Landscape
Identify where Kellogg grads go - from consulting and PE/VC to CPG, tech, and sustainability - and what this reveals about the school’s career DNA.
Mapping Your Strengths to Kellogg’s Values
Assess your personal alignment with Kellogg’s environment and define how your experiences, strengths, and leadership style connect to its values.
Networking with Students & Alumni
Strategies for meaningful outreach to Kellogg students and alumni.
Sample Outreach Messages
Sample emails and LinkedIn messages to help you confidently connect with Kellogg student and alumni for networking and insights.
Leveraging Events & Resources
How to make the most of info sessions, AdCom events, and student panels to build your story.
Networking & Events Tracker
A customizable tracker to help you organize your Kellogg networking efforts and reference in applications and interviews.
STAR Response Worksheet
A guided worksheet to help you structure impactful interview answers using the STAR framework, highlighting your actions, results, and leadership in a clear, compelling way.
Selecting and Guiding Recommenders
Learn how to choose the right recommender and equip them with stories that align with Kellogg’s leadership criteria.
Final Application Checklist
A step-by-step checklist to help you review and finalize every component of your Kellogg application.
Understanding the Kellogg Interview Format
Overview of Kellogg’s behavioral interview and how it reflects the school’s culture and values.
Awards & Activities
A tactical guide to highlighting your leadership, impact, and global experiences in Kellogg’s awards and activities sections.
