Leland+ for MBA

Kellogg MBA Essay #1

This is an Example Kellogg MBA #1 essay from an admitted student.

How to Ace your MBA Interview

The MBA interview isn’t about perfect answers. It’s about having clear career goals, a compelling “Why MBA / Why this school,” deep self-awareness, and confident leadership presence. If you're preparing for an MBA interview and want to approach it strategically - not just memorize answers - this masterclass gives you a practical framework to stand out.

Start Now: Creating a Strong MBA Application Early

Starting your MBA application early gives you a major advantage. In this session, we’ll break down what strong applicants do months ahead of deadlines, from shaping a clear career narrative and school strategy to building relationships, test plans, and experience gaps. You’ll leave with a practical roadmap for how to use the early months intentionally, avoid last-minute stress, and position yourself as a compelling, well-prepared candidate when applications open.

Building Your Recommender Packets for Grad School

Crafting strong recommendation letters starts long before your recommender begins writing—and a well-built recommender packet can make all the difference. In this session, a top Leland coach and dual HBS / HKS admit Reagan C. will walk you through exactly what to include, how to organize it, and how to make your recommenders' jobs easier while ensuring they highlight your strongest qualities. You'll learn what admissions committees look for, how to frame your achievements effectively, and how to set your recommenders up to write letters that truly elevate your application.

8 Steps to a Complete MBA App: 3) Core Values, Superpowers & LOR Strategy

Applying to business school can feel overwhelming! You have dozens of moving pieces: essays, short answers, video content, resume, recommendations, outreach, research, and more. This workshop is the third of a structured 8-part MBA Identity Mapping series designed to take you from fragmented tasks to a clear plan of action. In this session, you will identify your core values and defining strengths and begin aligning your Letters of Recommendation with your overall narrative. These sessions walk you step by step through building one fully aligned MBA application. In every workshop, you will be assigned tasks to complete over the next two weeks, keeping you organized and accountable. By the end, you will have strong, authentic essays and a cohesive narrative that runs consistently through your resume, goals, recommendations, school strategy, and interviews. You are absolutely welcome to attend individual sessions if you only need focused help on a specific component(s) of your MBA application. Event 3 clarifies your defining characteristic and begins the recommendation process: • Identify 3–5 core values and superpowers that consistently appear across your key stories. • Define what each strength truly means in your life and how it shows up in action. • Ensure your positioning reflects who you actually are, not who you think admissions wants you to be. • Learn how to select recommenders and ensure strong narrative alignment. This is the phase where your stories become identity. Instead of a collection of experiences, you now articulate the defining qualities that connect your past, present, and future. The MBA Identity Mapping process has guided 100+ applicants into every M7 program, all other top 20 U.S. programs, and leading international programs including INSEAD, London Business School, IESE, Esade, Oxford, Cambridge, NUS, and more. Clients consistently describe it as transformative because it replaces scattered effort with forward momentum and strategic clarity. If you are ready to clarify what truly defines you and ensure your recommendations reinforce your positioning, this is your next step.

Deferred MBA M7 Series: Stanford

Get an inside look at what Stanford GSB seeks in Deferred MBA candidates and how to bring your unique story to life. Expert Leland coach and GSB alum Ben L. will break down the qualities Stanford cares about most—impact, curiosity, and personal growth. You’ll leave with concrete strategies to articulate your values, achievements, and ambitions in a way that resonates with the GSB admissions committee.

Get Into Your Dream School: Writing Powerful MBA Essays Panel

Join top Leland MBA admissions coaches for a candid panel on what it really takes to write essays that break through at M7 and other top programs. They’ll share insider perspectives on choosing the right stories, showcasing impact, avoiding common pitfalls, and bringing your authentic voice forward. You’ll walk away with clear strategies and actionable tips to elevate your essays—so you can put your strongest application in front of the adcom.

The 5 Toughest MBA Interview Questions

Slides from event on 1/8/26 - Get everything you need to answer the 5 toughest MBA interview questions, including sample answers!

5 Mistakes That Tank Deferred MBA Applications

Deferred MBA applications are evaluated with a different lens, and small missteps can have an outsized impact on outcomes. This session breaks down the most common mistakes that weaken deferred MBA candidacies, from unclear career narratives to misaligned school fit and timing errors. You’ll learn how to avoid these pitfalls and strengthen your application by presenting a clear, credible, and forward-looking story.

Experienced Applicant Resume Guide and Template

A sample generic resume format and guide for those with existing work experience targeting business related roles.

Deferred MBA Planning — Preparing for a Successful Application [3/5/2026] (Recording)

Are you gearing up for the deferred MBA application process sometime in the next couple of years? Join me for a session dedicated to making sure you are well prepared when application season rolls around. I'm John, CEO of Leland, and I'll be your host for this session. Prior to Leland, I was admitted to HBS 2+2 and Stanford GSB deferred, and then founded Deferred MBA Consulting. In the past 8 years I have helped thousands of people with their deferred applications. Space is limited, so make sure to RSVP and secure your spot today!

Career Goals -- Why they're the key to MBA apps and how to nail them

MBA admissions teams use your career goals to gauge clarity, direction, and fit—making them a critical part of your application. In this session, you’ll learn how to craft focused short- and long-term goals, connect them to your experience, and avoid common mistakes. Whether you’re drafting or refining essays, you’ll leave with a clear framework to articulate compelling, credible goals.

Sample Resume Metrics

Adding metrics and quantifiable data to your résumé demonstrates your tangible impact and value to potential MBA programs. Use this original list of metrics to clearly highlight your accomplishments.

Sample Finance to MBA CV

Example of a finance-focused CV for MBA applications.

Sample Resume Action Verbs

Using strong, impactful verbs is essential to crafting compelling bullet points on your MBA résumé. This guide includes a categorized list of powerful verbs to clearly showcase your skills and accomplishments.

Cracking Round 3 MBA: How I Got Admitted in the Final Round

Round 3 MBA admissions can feel unpredictable and highly competitive, but strong candidates still win seats with the right positioning and strategy. In this session, we’ll break down how to approach the final round strategically, address timing concerns head-on, and craft a compelling narrative that demonstrates urgency, fit, and readiness. You’ll gain practical insight into how admissions committees evaluate Round 3 applicants and how to maximize your chances even late in the cycle.

MBA Application Master Checklist

Staying organized is half the battle in MBA admissions. This master checklist walks you through every step of the process, from locking your school list and preparing your recommenders to final essay polish and interview prep, so nothing falls through the cracks. Designed for applicants targeting top programs who want a proven structure to keep their application on track and their momentum going all the way through decision day.

Introduction to MBA Narrative Brainstorming

Learn to uncover and articulate your personal and professional story—clarifying what drives you, what you’ve done, and where you want to go—to form the foundation for your MBA applications.

Start With Why: How to Build an MBA Strategy That Will Work

A strong MBA application starts long before you write your essays, it begins with clarity on your “why.” In this session, you’ll learn how to define your career goals, connect them to the right programs, and build a cohesive strategy that guides every part of your application, from school selection to storytelling. Whether you’re early in the process or refining your plan, you’ll leave with a structured approach to crafting an MBA strategy that feels authentic, focused, and compelling.

MBA Resume Guide: Transform Your Resume for Top Programs

Your resume is one of the most important parts of your MBA application, but most applicants approach it the wrong way. Instead of showcasing leadership, impact, and growth, they list responsibilities and tasks. As a result, their resume fails to clearly communicate their value to admissions committees. This guide shows you exactly how to fix that. Inside, you’ll learn how to transform a standard professional resume into a compelling MBA resume that highlights your achievements, leadership, and trajectory. You’ll get: • A step-by-step process for rewriting your resume into MBA format • Clear before-and-after examples of weak vs strong bullet points • A simple framework for turning responsibilities into measurable impact • Guidance on how to show leadership, initiative, and progression • The “First 6 Lines” test to ensure your resume makes a strong first impression This resource is designed to help you create a resume that is clear, focused, and immediately communicates your strengths to admissions committees. Whether you are just getting started or refining your application, this guide will give you a practical, structured approach to building a stronger MBA resume.