Leland+ Content Library

GSB Admit & LGBTQ+ Entrepreneur - What Matters Most Example

Read a powerful Stanford GSB essay example focusing on an LGBTQ+ entrepreneur's journey and commitment to fostering inclusive workplaces.

MBB & More - A Behavioral Interview Guide

Master the unique behavioral interview style of top consulting firms like McKinsey, BCG, and Bain with proven frameworks and examples.

Stanford GSB Essays: First-Gen Immigrant Profile

Explore a powerful Stanford GSB essay from a first-generation undocumented immigrant, highlighting resilience and a vision for social impact.

MIT Sloan MBA Interview: Behavioral Prep

Master the unique behavioral interview style for MIT Sloan MBA, with strategies for crafting compelling stories and answering tough questions.

Stanford Grad Essay - Enriching Learning Community

Detailed guide with examples on how to answer the Stanford grad application prompt "enriching the learning community"

Founder Playbooks: Growth Strategies for Early-Stage Startups

Building an early-stage startup is an exciting but daunting journey, especially when it comes to driving sustainable growth. From finding product-market fit to scaling operations and building the right team, founders face countless decisions that can make or break their trajectory. ​In this session, Renato V. (Founder and CEO of Parallel), Angela C. (Founder of Stanford’s Education Entrepreneurship Hub and Founder of instructiv) and John K. (Founder and CEO of Leland) will share proven playbooks for navigating the critical growth stages. You’ll gain practical insights on refining your go-to-market strategy, attracting customers, raising capital, and avoiding common early pitfalls so you can build a strong foundation and accelerate your path to success.

GSB Admit - Why Stanford Essay Example

Why Stanford essay from international manufacturing candidate pivoting to startups

How to Land and Prep for McKinsey 2026 Interviews Slides

Thinking about applying to McKinsey in 2026? Get a head start by checking out these slides by Samantha G. and Angela C.

How to Land and Prep for McKinsey 2026 Interviews

Thinking about applying to McKinsey in 2026? Get a head start with this insider session featuring Angela C. and Samantha G., two experienced consultants who have successfully navigated the competitive recruiting process. They’ll walk you through what McKinsey looks for in candidates, how to strategically position yourself before applications open, and the best ways to prepare for both the personal experience and case interviews. You’ll leave with a clear roadmap, practical resources, and proven tips to maximize your chances of landing an offer.

GSB Admit - Resume

Resume for an international student GSB admit - woman working in manufacturing

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

The Jobs to Be Done Framework

Learn what Jobs to Be Done means, how to write effective JTBD statements using the three-part formula, and see real examples from companies like Notion, Airbnb, and Spotify. Understand why knowing the "job" reveals your real competition and transforms how you think about your product.

Interview Synthesis Guide: From Data to Decisions

Step-by-step synthesis guide covering the 5-step process (consolidate, identify patterns, prioritize, validate JTBD, decide what to build), pattern-finding questions to ask across interviews, priority framework matrix, common synthesis mistakes to avoid, signs you've done good synthesis, and an action plan.

How to Conduct Useful Customer Discovery Interviews

Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.

How Might We Examples: 12 Companies Across B2B & B2C Industries

Comprehensive examples guide showing Meh → Better → Best HMW progression for 12 real companies across diverse industries: EdTech (Udemy), Personal Finance (Mint), Wellness (Headspace), Food Delivery (DoorDash), Fitness (Peloton), Collaboration (Slack), Sales (HubSpot), Recruiting (Lever), Analytics (Mixpanel), Customer Success (Zendesk), DevOps (GitHub), and Finance (Brex). Each example includes the customer insight, three HMW versions with explanations of why each works or doesn't, and industry-specific patterns.

The How Might We Framework for Reframing Problems

Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

VC 101 - How Venture Capital Actually Works

Curious about how venture capital really works? We'll be venture capital for founders who've never raised before - understanding the VC business model, fund economics, decision-making process, and what VCs actually look for in early-stage investments to best understand how to 1) target VCs and 2) obtain term sheets. As a Stanford entrepreneurship instructor and founder of Stanford’s Education Entrepreneurship Hub, I bring a wealth of experience in guiding first-time founders through the complexities of launching and scaling their ventures. With a background in founding a global SaaS product and investing in the future of work, I offer a 360-degree perspective on entrepreneurship. Whether you're looking to refine your pitch or understand the nuances of venture capital, this event is your chance to gain valuable insights. Space is limited, so RSVP now to secure your spot!