Why Banking, Why This Firm, Why This Group

Swap the word banking for consulting. If your answer still holds, you have not answered the question. That is the test, and most answers fail it. Fast paced, smart people, steep learning curve. All true, all interchangeable, all heard forty times this month by the person across the table. Three questions, scored separately, proved three different ways. Why banking is proved by your past. Why this firm is proved by your conversations. Why this group is proved at desk level, by someone who actually sits on it. One structure underneath all three. Claim, reason, evidence, impact. Sixty seconds. The evidence slot is the one that decides the answer, and it is the only slot you cannot write at your desk. That is why this session sits here in the run and not at the start. You do not walk into the chats with these answers. You walk out with them. What we'll cover: - The swap test and the name swap test, and how to run both on the answer you already have - Claim, reason, evidence, impact, and why evidence is the only slot with lead time - Where firm evidence comes from: named conversations, one deal known properly, platform, direct experience - Coverage versus product, and why a group answer that never names an industry is not an answer - How the bar moves at a bulge bracket versus an elite boutique versus a regional office - The failure that costs the most, which is being specific enough to be interesting and thin enough to collapse on the follow up Want to solidify your whys and be done with them? I run a popular 90-minute session where we go deep and construct a strong, personal story. Book a free 15-minute intro to learn more. Part 5 of Coffee Chat Ready, a six part run on Tuesdays and Thursdays. Each one stands alone, so jump in anywhere. I'm the founder of OFFERGOBLIN and ex-Centerview tech.