How to Turn Your LinkedIn Into a Recruiter Magnet | Google PM & Career Coach

One LinkedIn message changed the course of my career and helped me land a role at Google. Most people treat LinkedIn like an online resume, but when used strategically, it can become one of the most powerful career tools you have, both passively and actively. In my most popular LinkedIn workshop, I break down the practical strategies professionals and students can use to optimize their profiles, increase recruiter visibility, drive search engine optimization (SEO), and build meaningful connections that lead to real opportunities. Drawing from both my journey to Google and the 1,300+ clients I've supported, I walk through how to craft a strong headline, structure a compelling “About” section, and build LinkedIn profiles that actually get discovered by recruiters. We also explore how LinkedIn works behind the scenes including how adding detailed bullet points and relevant skills increases your chances of appearing in recruiter searches. Attendees see real examples of networking messages, profile optimizations, and outreach strategies that have directly led to coffee chats, interviews, and job offers. This session is designed for students and professionals who want to start passively use LinkedIn while leveraging it intentionally and actively for career growth, networking, and opportunity discovery. Across universities and organizations, it has become one of my most requested workshops, with attendees frequently saying they updated their LinkedIn profiles the same day after learning how simple changes can dramatically improve visibility. RSVP today. Space is limited.