Leland+ Content Library

Writing a Holistic Set of Kellogg Essays (Deck)

Many applicants find a way to write at least one strong essay. But those that really maximize the essay-writing process find a way to make clear how their experiences inform their goals, and develop clear narrative through-lines that make their contributions to the school and program tangible. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful Northwestern Kellogg admits. These essays were particularly strong in how they spoke to one another—how they created a three-dimensional applicant who top Kellogg AdComs could envision contributing to their community. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make their specific kind of difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Kellogg's top-flight MBA program.

M7 Interview Series: Stanford

Stanford interviews are a pivotal step in the M7 admissions process, and thoughtful preparation can set you apart. This interview series is designed to help you approach your Stanford interview with confidence and clarity. You’ll learn how to structure strong answers, communicate your goals and values effectively, and handle common behavioral and fit questions. Whether you’re preparing for your first interview or refining your approach, you’ll leave with practical strategies to stand out.

Managing MBA Application Stress (Deck)

Learn from the slides of a past event designed to help you think through the honest realities of the process and buckling down of it all, how to keep your health and life in the foreground even with a lot going on, and how to not think of your health like firewood in service of a work product.

2025 DMBA Recommendation Prep Template

A complete guide to preparing your recommenders for the 2025 deferred MBA admissions cycle. Learn how to get powerful LORs that get you accepted.

Stanford GSB Impact Essays | Set of 3 | Healthcare

Wondering what to put for Stanford's "optional" short answer questions? Check out three 1200-character responses from a recent GSB admit

Consulting Case Frameworks and Structuring

A tactical session on breaking down case interview problems using clear, MECE-aligned frameworks—covering profitability, market entry, M&A, and more.

Writing a Holistic Set of HBS Essays

Your first-draft essays for Harvard Business School probably aren't what you think they are. Listen to two of Leland's top coaches help you see why, and more importantly, know how you can elevate them to a point where you can "go to school in the Boston area".

What Top MBA Candidates Do Differently [5/4/2026] (Recording)

Top MBA candidates don’t just have strong profiles—they make intentional decisions about how they position their experiences, goals, and story. This session is for applicants who want to understand what actually differentiates successful candidates across top programs. You’ll learn how to frame your impact, articulate clear and credible goals, and avoid the common mistakes that weaken otherwise competitive applications. Join live to hear perspectives from a panel of experienced MBA coaches who work closely with applicants and evaluate what stands out. The discussion will follow a curated set of high-impact questions, offering structured insights and examples typically shared in 1:1 coaching sessions.

What Deferred MBA Essays Need to Accomplish, and How to Get There

Deferred MBA essays are less about polished resumes and more about potential, clarity of goals, and long-term impact, and getting them right requires a very specific approach. In this session, you’ll learn what top programs actually expect deferred candidates to demonstrate, how admissions committees read these essays differently from traditional MBA applications, and how to structure your responses to show maturity, self-awareness, and trajectory. We’ll break down common pitfalls, winning themes, and practical steps to move from a blank page to a compelling final draft with confidence.

How to Create a Winning MBA Application

​Getting into a top MBA program is more than strong test scores and a polished résumé—it’s about telling your story in a way that resonates. In this session, you’ll learn from Rifat M. (HBS), Ben L. (GSB) and Rob R. (GSB, admitted to all M7 schools) about what schools are really looking for and how to approach each part of the application, from essays to recommendations to interviews. ​Whether you’re early in the process or gearing up to submit, you’ll walk away with practical strategies to showcase your experiences authentically and put together an application that stands out.

Deep-Dive Case Study: Use AI to Plan Your Wedding & See Its Full Potential

Planning a wedding—or any complex project—can feel overwhelming, but AI has the potential to streamline every step and unlock new efficiencies. This session is for anyone curious about how AI can be applied to real-world planning and project management. You’ll see how to design workflows, automate tasks, and explore the full potential of AI to save time and reduce manual effort.

Top Leland Coach Reviews MBA Coaching Process with New Oxford Admit

In this session, Leland coach Ben L. sits down with his former client, Greg R., to unpack how Greg built a standout MBA application and navigated the admissions process with confidence. You’ll hear firsthand what worked, what didn’t, and how strategic coaching helped transform his story into an acceptance at a top program. ​Through their conversation, you’ll gain actionable insights on crafting a compelling narrative, approaching essays and interviews, and avoiding the common mistakes that trip up even the strongest candidates. Whether you’re just starting your MBA journey or putting finishing touches on your applications, this event will give you the tools and inspiration to nail the process yourself.

Writing Standout DMBA Essays

Your Deferred MBA essays are your chance to show top programs who you are — but with limited experience, it can be hard to know what stories to tell and how to make them stand out. In this session, Leland Coaches Ben L., Melanie E., and Olivia P. — who have helped dozens of early-career applicants get into programs like HBS, GSB, and Wharton — will break down what makes a winning essay. They’ll share proven strategies for identifying your strongest themes, crafting a clear and authentic narrative, and avoiding the common pitfalls that hold candidates back. You’ll leave with a sharper sense of how to approach each prompt, connect your story to your goals, and position yourself as a must-admit candidate in this year’s Deferred MBA cycle.

Ben L. (GSB Alum) Podcast Feature

Ben’s career has been anything but linear, from working at McKinsey helping prisons improve rehabilitation outcomes, to diving into politics, to supporting chess startups, his experiences are as diverse as they are fascinating. After struggling through the MBA application process himself, Ben became driven to help candidates craft powerful, authentic applications that truly reflect who they are. In this episode, Ben shares: How his varied career shaped his perspective on business school and beyond Why storytelling is the key to a standout MBA application How he helps candidates align their applications with their unique strengths and passions If you’re navigating the MBA application process, Ben’s insights will help you focus on what truly matters and make your story shine.

Leveraging AI for MBA Applications (while also not cheating)

How can you make the most of GenAI tools to leave no stone unturned in your MBA process? What are the right and wrong ways to be leveraging AI as you build out your applications? I'll help you lower your anxiety around this topic, and help you use AI to complement your thinking on other critical questions like: - "How do I know what programs are the best fit for me?" - "How do I even go about researching my target programs?" - "How can I use it to level up my writing? What pitfalls do I need to avoid?” - "How can I map out my timeline for applying to MBAs?" - "How can I use AI to complement my live interview prep? - "How can I be sure my AI-based research is accurate?" The idea behind this session is twofold: 1) lending you tactical tips to raise the quality of your MBA applications in a world of limited time. (2) helping you think in ways that go beyond the specific questions we cover, so that you can generate plenty questions of your own. As someone who advises people on everyday-life-AI and has also worked with a handful of startup CEOs and investors on layered, complex research requiring heavy AI use, I'll help you make the most of our latest tech without compromising the integrity of your applications. I hope you leave feeling this whole MBA project is something doable, with a few AI-powered arrows in your quiver that can simplify your life as you get there. If you’re interested in 1:1 coaching, you can always drop me a line through my Leland profile. See you soon.