AI is no longer just a buzzword—it’s a powerful tool that can unlock growth, efficiency, and insight when used strategically. In this session, Matthew W. a Leland coach, AI expert and 2x Founder with a background from Meta and Stanford, will walk you through real-world examples of how companies are using AI to drive measurable results—from automating operations and optimizing marketing to enhancing customer experiences and decision-making. ​You’ll learn how to identify high-impact opportunities for AI in your own organization, evaluate the right tools, and avoid common implementation pitfalls. By the end of the session, you’ll walk away with practical frameworks and inspiration to start applying AI thoughtfully and effectively to grow your business.