Tricia H.

Tricia Huerta

Product Mgmt coach with 15yrs+ experience across startups & enterprise

Stanford Graduate School of Business Logo

Studied at Stanford Graduate School of Business

Intuit Logo

Works at Intuit

Available Thursday at 1:30 AM UTC

Questions? Start chatting with this coach before you get started.

Tricia's Coaching Offerings

Custom hourly · $150/hr

Get help with Execution, Strategy & Vision, and .

Tricia’s Product Management Qualifications

Experience level: Director of Product

10+ people coached for Product Management

Open to working with clients outside the U.S.

As a Principal Product Manager and CPO, I have extensive experience in spinning up start-ups, developing products from 0-1 and bringing innovative concepts to life. I have successfully led multi-disciplinary teams to launch numerous products to market, in both software and hardware. In addition to my day-to-day Product role, I also serve as a Lead Instructor for Product Management at General Assembly, where I inspire and upskill new product managers. With a background in digital media studies and journalism from Stanford University, I bring a unique blend of creativity and problem-solving skills to my coaching. I have previously coached many individuals in product management, helping them navigate their careers and achieve their goals. Whether you're looking to break into Product Management or lift your product capabilities to the next level, I'm here to guide you every step of the way. Let's connect and discuss how I can help you reach your full potential!

Tricia can help with:

Execution

Strategy & Vision

LinkedIn Review

Influence & Collaboration

Product Case Interview Prep

Resume Review

View all of Tricia’s categories

About Tricia

I'm a product leader with 15+ years of experience building and scaling zero-to-one ventures, platforms, and enterprise systems across AI, defense tech, fintech, edtech, agtech, telco, and more. I have a passion for turning ambitious ideas into real, working products that people love. I've led cross-functional teams from discovery through to commercialization and growth, working across complex stakeholder environments to ship impactful, user-centered products with millions of users (and dollars) on the line. I love working both in the details on day-to-day build and at the 10k foot level of product strategy and org-level decision making. I've launched 6 start ups in Australia and the US, and am now back in the Bay Area working for a big tech firm. Teaching and coaching has been a part of my career for the last 8 years, starting out as a mentor and career coach in my companies and as a leader of my teams, and then as a lead produce management instructor for General Assembly. I was also a founding panel member for Flowpath, a company that was supporting product managers in assessing their skill set, finding the gaps, and helping them how to craft better CVs that pitched their work at the right level for their career. I attended Stanford University for both undergrad and graduate school, and was recently back at the Stanford Graduate School of Business to earn an MS in Management (c/o 2025). When not building products people love and coaching PMs, I teach horse riding at Stanford, run, cycle, and hike, and take every opportunity I can to travel the world.

Why do I coach?

I have been a coach and mentor for product managers since 2019, helping potential and current product managers hone in on their product superpower, and give direct guidance on troubleshooting and up-skilling their product practices, interview practices & techniques, frameworks, managing their teams, pitching new ideas, starting their own business or working with their managers, and general career coaching. I enjoy working with people who are excited about their work and find it genuinely rewarding to see my mentees grow in their career.

Work Experience

Intuit Logo

Principal Product Manager

Intuit

December 2025 - Present

Interviewer

Delivering a zero-to-one product build with a great team

General Assembly Logo

Lead Instructor, Product Management

General Assembly

August 2021 - Present

Teaching a regular 10-week evening course on Product Management to upskill new product managers or inspire those interested in the field.

Boston Consulting Group Logo

Lead Product Manager

Boston Consulting Group

March 2020 - Present

Hiring Manager

Spinning up start-ups as part of a cross-disciplinary team of talented designers, engineers, venture architects and growth specialists across innovation, incubation and commercialization phases. Conducting market, industry and user research to develop and pitch business and product ideas and then bring them to life through iterative development and release. Interim CPO on each venture, responsible for both the day-to-day build, release, learn and iterate cycle as well as the higher stakeholder management, long-term product vision, strategy, and hiring of the permanent team.

Telstra Logo

Product Manager

Telstra

December 2017 - March 2020

Interviewer

Part of the Explore & Buy team, delivering a large-scale digitisation project. Working with a large team of programmers, BAs, solution architects, designers and testers to revamp the online shop experience across the business.

Education

Stanford Graduate School of Business Logo

Stanford Graduate School of Business

MS, Management

2024 - 2025

Stanford University Logo

Stanford University

MA, Digital Media Studies

2007 - 2008

Stanford University Logo

Stanford University

BA, Communication

2003 - 2007

Stanford University Logo

Stanford University

BA, Studio Art

2003 - 2007

Tricia H.

Tricia H.

 
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