Tousue V.

Tousue Vang

4.9

(10)

For designers who are good at design but unsure about the rest.

Minneapolis College of Art and Design Logo

Studied at Minneapolis College of Art and Design

Apollo GraphQL Logo

Works at Apollo GraphQL

Available tomorrow at 4:00 PM UTC

Questions? Start chatting with this coach before you get started.

Tousue's Offerings

Custom hourly · $100/hr

Get help with Branding, Cover Letters, and .

Tousue’s Design Qualifications

Experience level: Director

10+ people coached for Design

I'm a brand designer and creative leader who's spent over a decade building visual identities for Fortune 500 companies, startups, and nonprofits. I currently lead brand design at Apollo GraphQL, where I focus on the intersection of brand strategy, AI, design systems, and creative culture. I'd be a good fit for you if you're looking for a coach who leads with honesty, not hype. Someone who's been where you are—felt behind when the tools changed, questioned whether your work was good enough, navigated ambiguous career paths and difficult feedback. I've sat in the uncertainty that comes with creative work, and I've learned that growth doesn't come from having all the answers. It comes from staying curious, asking better questions, and trusting your own instincts. I coach the way I wish I'd been coached early in my career: with reflection, not prescriptions. I help you think clearly about your work, your identity, and your growth. If you want someone to give you the one right way to do things, I'm not your person. But if you want a steady, experienced voice to help you navigate the messiness of creative work, build confidence in your own thinking, and make decisions that align with who you actually are, we'd work well together.

Tousue can help with:

Branding

Cover Letters

Design Thinking

Freelancing

Interview Prep

Resume Review

Salary Negotiation

Skill Building

User Experience Design

User Interface Design

Visual Design

Wireframing

View all of Tousue’s categories

About Tousue

I've spent a decade in design, working on brands like Google, Target, Coursera, Best Buy, Optum, and Delta. I've also spent a lot of that time coaching designers on the side. My favorite moments aren't just the work itself, but the relationships built along the way. Designers navigating real decisions, figuring out who they are and where they're going. That's what matters most to me. Going through it together. I don't coach with frameworks or prescriptions. I coach around intention, reflection, and questions. Helping you slow down, identify your intention, and make decisions through thoughtful reflection.

Why do I coach?

I coach because creative growth isn't about having all the answers. It's about learning to ask questions and trust yourself. I help designers think clearly through the uncertainty that comes with doing meaningful work.

Work Experience

Apollo GraphQL Logo

Senior Staff Brand Designer

Apollo GraphQL

December 2025 - Present

Lead brand design strategy, systems, and creative direction across Marketing, Product, and Developer Experience. Partner with Engineering and Product teams to build scalable brand patterns and design tooling. Mentor creatives and shape design culture while driving brand evolution in the AI and developer tools space.

Articulate Logo

Senior Brand Design Manager

Articulate

September 2023 - December 2025

Led Brand Design for Identity, Web, and Design Systems, partnering with Marketing, Product, and Engineering to ensure brand clarity and product accuracy Owned the .com experience end to end, leading major site updates and localization Managed and mentored a small team of designers while building scalable design systems

HOVER Logo

Senior Art Director

HOVER

March 2021 - September 2023

Directed brand strategy and art direction for HOVER, creating a consistent visual identity across all touchpoints Managed weekly sprints for a 3-person design team Directed marketing and branding campaigns from concept to launch

Coursera Logo

Brand Design Manager

Coursera

August 2019 - March 2021

Led design for Coursera’s Global Rebrand and IPO Campaign, working across Marketing, Product, Engineering, Sales, Content, and more Ran brand design workflows through sprint planning and cross-functional prioritization Met organizational goals while building repeatable design systems to support high growth

ThinkCERCA Logo

Senior Brand Designer

ThinkCERCA

October 2017 - May 2019

Served as lead on Brand Design, partnering with cross-functional departments on all design work Drove marketing strategies with a focus on brand and visual identity Worked with execs to refine creative processes, streamline workflows, and support a culture of rapid interation

Optum Logo

Art Director

Optum

January 2014 - October 2017

Developed all marketing and brand design efforts across Marketing and Innovation departments Built and scaled the creative team, growing headcount and tripling our output Designed creative across web, video, and omnichannel touchpoints to support campaign launches

Knock Inc Logo

Art Director

Knock Inc

March 2013 - October 2016

Directed brand identity projects for clients across tech, consumer, and nonprofit sectors. Led creative concepting, visual systems, and brand strategy from discovery through launch. Collaborated with strategists, copywriters, and designers to deliver cohesive, scalable brand experiences.

Education

Minneapolis College of Art and Design Logo

Minneapolis College of Art and Design

Bachelor of Fine Arts (BFA), Graphic Design

2007 - 2011

10 Reviews

Overall Rating

4.9

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Tousue V.

Tousue V.

4.9

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