
Tousue Vang
For designers who are good at design but unsure about the rest.
Studied at Minneapolis College of Art and Design
Works at Apollo GraphQL
Available tomorrow at 4:00 PM UTC
Questions? Start chatting with this coach before you get started.
Tousue's Offerings
Custom hourly · $100/hr
Get help with Branding, Cover Letters, and
Tousue’s Design Qualifications
Experience level: Director
10+ people coached for Design
I'm a brand designer and creative leader who's spent over a decade building visual identities for Fortune 500 companies, startups, and nonprofits. I currently lead brand design at Apollo GraphQL, where I focus on the intersection of brand strategy, AI, design systems, and creative culture. I'd be a good fit for you if you're looking for a coach who leads with honesty, not hype. Someone who's been where you are—felt behind when the tools changed, questioned whether your work was good enough, navigated ambiguous career paths and difficult feedback. I've sat in the uncertainty that comes with creative work, and I've learned that growth doesn't come from having all the answers. It comes from staying curious, asking better questions, and trusting your own instincts. I coach the way I wish I'd been coached early in my career: with reflection, not prescriptions. I help you think clearly about your work, your identity, and your growth. If you want someone to give you the one right way to do things, I'm not your person. But if you want a steady, experienced voice to help you navigate the messiness of creative work, build confidence in your own thinking, and make decisions that align with who you actually are, we'd work well together.
Tousue can help with:
Branding
Cover Letters
Design Thinking
Freelancing
Interview Prep
Resume Review
Salary Negotiation
Skill Building
User Experience Design
User Interface Design
Visual Design
Wireframing
About Tousue
I've spent a decade in design, working on brands like Google, Target, Coursera, Best Buy, Optum, and Delta. I've also spent a lot of that time coaching designers on the side. My favorite moments aren't just the work itself, but the relationships built along the way. Designers navigating real decisions, figuring out who they are and where they're going. That's what matters most to me. Going through it together. I don't coach with frameworks or prescriptions. I coach around intention, reflection, and questions. Helping you slow down, identify your intention, and make decisions through thoughtful reflection.
Why do I coach?
I coach because creative growth isn't about having all the answers. It's about learning to ask questions and trust yourself. I help designers think clearly through the uncertainty that comes with doing meaningful work.
Work Experience

Senior Staff Brand Designer
Apollo GraphQL
December 2025 - Present
Lead brand design strategy, systems, and creative direction across Marketing, Product, and Developer Experience. Partner with Engineering and Product teams to build scalable brand patterns and design tooling. Mentor creatives and shape design culture while driving brand evolution in the AI and developer tools space.

Senior Brand Design Manager
Articulate
September 2023 - December 2025
Led Brand Design for Identity, Web, and Design Systems, partnering with Marketing, Product, and Engineering to ensure brand clarity and product accuracy Owned the .com experience end to end, leading major site updates and localization Managed and mentored a small team of designers while building scalable design systems

Senior Art Director
HOVER
March 2021 - September 2023
Directed brand strategy and art direction for HOVER, creating a consistent visual identity across all touchpoints Managed weekly sprints for a 3-person design team Directed marketing and branding campaigns from concept to launch

Brand Design Manager
Coursera
August 2019 - March 2021
Led design for Coursera’s Global Rebrand and IPO Campaign, working across Marketing, Product, Engineering, Sales, Content, and more Ran brand design workflows through sprint planning and cross-functional prioritization Met organizational goals while building repeatable design systems to support high growth

Senior Brand Designer
ThinkCERCA
October 2017 - May 2019
Served as lead on Brand Design, partnering with cross-functional departments on all design work Drove marketing strategies with a focus on brand and visual identity Worked with execs to refine creative processes, streamline workflows, and support a culture of rapid interation

Art Director
Optum
January 2014 - October 2017
Developed all marketing and brand design efforts across Marketing and Innovation departments Built and scaled the creative team, growing headcount and tripling our output Designed creative across web, video, and omnichannel touchpoints to support campaign launches

Art Director
Knock Inc
March 2013 - October 2016
Directed brand identity projects for clients across tech, consumer, and nonprofit sectors. Led creative concepting, visual systems, and brand strategy from discovery through launch. Collaborated with strategists, copywriters, and designers to deliver cohesive, scalable brand experiences.
Education

Minneapolis College of Art and Design
Bachelor of Fine Arts (BFA), Graphic Design
2007 - 2011
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