Tousue Vang
4.9
(10)
Studied at Minneapolis College of Art and Design
Works at Apollo GraphQL
Not currently taking new clients
About Tousue
He/Him Lover of animals NBA-fanatic Northern California, USA Specializing in blending creative and strategy to deliver scalable systems that connect brand, product, and marketing. Aspiring to create design through a bicultural lens using new tools to influence the stories I bring to life. Currently leading a brand design at Apollo GraphQL focusing on visual identity and creative strategy.
Why do I coach?
I coach because creative growth isn't about having all the answers—it's about learning to ask better questions and trust yourself. I help designers think clearly through the uncertainty that comes with doing meaningful work.
Work Experience
Senior Staff Brand Designer
Apollo GraphQL
December 2025 - Present
Lead brand design strategy, systems, and creative direction across Marketing, Product, and Developer Experience. Partner with Engineering and Product teams to build scalable brand patterns and design tooling. Mentor creatives and shape design culture while driving brand evolution in the AI and developer tools space.
Senior Brand Manager
Articulate
September 2023 - December 2025
Led Brand Design for Identity, Web, and Design Systems, partnering with Marketing, Product, and Engineering to ensure brand clarity and product accuracy Owned the .com experience end to end, leading major site updates and localization Managed and mentored a small team of designers while building scalable design systems
Senior Art Director
HOVER
March 2021 - September 2023
Directed brand strategy and art direction for HOVER, creating a consistent visual identity across all touchpoints Managed weekly sprints for a 3-person design team Directed marketing and branding campaigns from concept to launch
Brand Design Manager
Coursera
August 2019 - March 2021
Led design for Coursera’s Global Rebrand and IPO Campaign, working across Marketing, Product, Engineering, Sales, Content, and more Ran brand design workflows through sprint planning and cross-functional prioritization Met organizational goals while building repeatable design systems to support high growth
Senior Brand Designer
ThinkCERCA
October 2017 - May 2019
Served as lead on Brand Design, partnering with cross-functional departments on all design work Drove marketing strategies with a focus on brand and visual identity Worked with execs to refine creative processes, streamline workflows, and support a culture of rapid interation
Art Director
Optum
January 2014 - October 2017
Developed all marketing and brand design efforts across Marketing and Innovation departments Built and scaled the creative team, growing headcount and tripling our output Designed creative across web, video, and omnichannel touchpoints to support campaign launches
Art Director
Knock Inc
March 2013 - October 2016
Directed brand identity projects for clients across tech, consumer, and nonprofit sectors. Led creative concepting, visual systems, and brand strategy from discovery through launch. Collaborated with strategists, copywriters, and designers to deliver cohesive, scalable brand experiences.
Education
Minneapolis College of Art and Design
Bachelor of Fine Arts (BFA), Graphic Design
2007 - 2011
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