Tony M.
Studied at Brigham Young University
Works at Savvy Learning
Available Monday at 1:00 PM UTC
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About Tony
CMO with 10 years of experience at tech startups. My niches include performance marketing, early-stage startups, peer-to-peer marketplaces, and data science. I actually started my career in data science, after getting my degree in statistics. I quickly pivoted into performance marketing and then climbed the corporate ladder from there. 7 years ago I started working at a peer-to-peer marketplace (think Airbnb, Uber, etc.) called Neighbor, which is like Airbnb but for self-storage. That's where I fell in love with P2P marketplaces. Neighbor was tiny at that time, doing business in just 3 counties. As Neighbor's first marketer, I was able to play key roles in helping them expand to every city in America. At Neighbor I also was fortunate to mentor dozens of young marketers. Early-stage startups are particularly difficult for young marketers and helping them through that adversity became a core passion of mine. Currently I am CMO at Savvy Learning, which is a global P2P marketplace that offers online, 1:1 tutoring to kids by connecting them with school teachers.
Why do I coach?
I mentor young marketers because I've been in their shoes. Early in my career, I often sought out such mentorship, but couldn't find it. Like many, I dreamt of becoming a CMO. That path was difficult. But now that I've reached that milestone, I want to share my insights, strategies, and experience with those who have similar dreams of career advancement in marketing.
Work Experience
Chief Marketing Officer
Savvy Learning
July 2024 - Present
Head of Digital Marketing
Neighbor
April 2022 - July 2024
Growth Lead
Neighbor
September 2020 - April 2022
Digital Marketing Manager
Neighbor
December 2018 - September 2020
Drive revenue growth through paid advertising channels like Google Ads, Facebook Ads, etc.
Digital Marketing Specialist
Lucid Works
March 2017 - December 2018
Managed paid advertising for Lucipress, including both self-serve and B2B motions. Built the paid lead generation program from the ground up primarily using paid search and paid social, resulting in 7-figure annual pipeline value. Increased the self-serve paid search program by 3x while maintaining a profitable ROI. Was team lead on a sales-and-marketing-alignment initiative to improve lead hand-offs, conversion rates, etc.
Digital Marketing Specialist
Vivint Smart Home
January 2016 - March 2017
Managed paid search advertisements for Vivint's brand and non-brand campaigns on Google, Bing, and Yahoo. Utilized data to optimize keywords, bids, budgets, and ad copy in order to maximize sales and minimize costs. Reported daily to upper management on sales-funnel metrics.
Data Analyst
Vivint Smart Home
March 2015 - December 2015
Conducted internal consulting for various departments throughout all of Vivint including marketing, sales, customer service, finance, HR, and operations. Personally managed the monthly dashboard for the COO. Solved various types of difficult problems using skills such as project management, statistical analysis, forecasting, report automation, data mining, and market research.
Education
Brigham Young University
Bachelor of Science (BS), Statistics
2009 - 2015