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Sekou W.

Sekou White

  • NYU Stern School of Business Logo

    NYU Stern School of Business

  • Turing Logo

    Turing

Available Thursday

Starting at 6:00 PM UTC

Questions?

You can start chatting with Sekou before you get started.

I’m a marketing executive, educator, and longtime MBA admissions coach. I grew up in Providence, Rhode Island, in a family of educators, which gave me an early appreciation for learning, mentorship, and helping people reach their potential. After earning my undergraduate degree from Boston University, I began my career in technology consulting before deciding I wanted to move closer to the intersection of business, creativity, and culture. That led me to NYU Stern for my MBA and ultimately to a career in marketing. Over the past 20+ years, I’ve held leadership roles at companies including Microsoft, Meta, IBM, Turing, and A.Team, working across consumer technology, enterprise software, and AI. Alongside my corporate career, I’ve taught marketing at the university level for more than a decade and spent 10 years coaching MBA applicants with Veritas Prep. The common thread across all of it is something I genuinely enjoy: helping people take complex ideas, experiences, and ambitions and turn them into a clear, compelling story.

Work with Sekou

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Why do I coach?

Coaching matters to me because education and mentorship have been part of my life for as long as I can remember. Both of my parents were educators, and throughout my own career I’ve benefited from people who helped me recognize possibilities I might not have seen on my own. I’ve also made several meaningful career transitions myself, from technology consulting to business school, from B2C to B2B marketing, and eventually into senior leadership. Those experiences taught me how important it is to understand not only what you’ve accomplished, but how the individual pieces of your story connect. That’s what I enjoy most about MBA coaching. Applicants often come in with strong experiences but struggle to see what makes their story distinctive. I enjoy helping them find that thread, challenge their assumptions, sharpen their thinking, and ultimately present an application that feels authentic to who they are and where they want to go. For me, the most rewarding part is seeing someone gain clarity and confidence in their own story, not simply helping them complete an application.

Work Experience

A Logo

VP Partnerships

A

September 2025 - Present

Hiring Manager

Lead global marketing and partnerships for A.Team, an enterprise AI company helping Fortune 500 organizations build production-ready intelligence systems. Own brand positioning, GTM strategy, demand generation, ABM, executive events, content, partnerships, sales enablement, and website strategy across AI Solutions and Team Augmentation business units.

Turing Logo

Brand Marketing - Global

Turing

May 2022 - September 2025

Hiring Manager

Led Turing’s evolution from a talent-matching platform to a strategic AI Training and Human-in-the-loop (HITL) brand. Built and scaled global brand, creative, content, social, PR, and partner marketing functions, while leading brand strategy, digital campaigns, and market-facing narrative.

Turing Logo

VP of Marketing

Turing

October 2021 - May 2022

Hiring Manager

Built developer marketing as a new function at Turing, with a focus on global acquisition, engagement, content strategy, and digital growth. Led campaigns, regional playbooks, content systems, and cross-functional operating models to strengthen Turing’s reach with technical audiences.

IBM Logo

Worldwide Developer Marketing

IBM

August 2019 - October 2021

Hiring Manager

Led developer marketing for IBM Cloud, modernizing digital, content, community, email, SEO, and event strategy. Partnered with product and developer relations teams to sharpen messaging, improve engagement, and connect developer marketing more directly to cloud adoption.

Meta (Facebook) Logo

Developer Marketing Manager

Meta (Facebook)

March 2016 - August 2019

NYU School of Professional Studies Logo

Adjunct Professor

NYU School of Professional Studies

January 2016 - December 2024

Undertone Logo

Director, Brand Marketing

Undertone

August 2013 - February 2016

Hiring Manager

Veritas Prep Logo

MBA Admissions Consultant

Veritas Prep

March 2012 - March 2022

CBS Logo

Director, Product Marketing

CBS

May 2011 - September 2012

Hiring Manager

Activision Blizzard Logo

Global Brand Manager

Activision Blizzard

December 2009 - December 2010

Xbox Logo

Senior Product Marketing Manager

Xbox

August 2007 - December 2009

IBM Logo

Consultant

IBM

October 2000 - July 2005

Sekou was also given offers to work at

  • Electronic Arts Logo

    Electronic Arts

  • Salesforce Logo

    Salesforce

  • LG Electronics Logo

    LG Electronics

  • Innovid Logo

    Innovid

Education

NYU Stern School of Business Logo

NYU Stern School of Business

MBA, Business Administration and Management, Marketing

Boston University Questrom School of Business Logo

Boston University Questrom School of Business

BA, Economics

Activities and societies: NSBE, Inroads, Alpha Phi Alpha Fraternity Inc., Sigma Chapter