
Sara Smoler
Studied at University of Michigan - Ann Arbor
Works at Prophet
Available Friday at 1:00 PM UTC
Questions? Start chatting with this coach before you get started.
About Sara
My career has been built inside complex, highly matrixed organizations, where I’ve learned how to navigate ambiguity, identify white space, and create mutual value where others don’t see it. I’m a creative brand storyteller and commercial operator, focused on building and activating growth systems across partnerships, business development, sourcing, and commercialization. I thrive in entrepreneurial environments where I can quickly build trust, spot opportunity, and turn ideas into measurable revenue. I didn’t come from the typical pre-MBA path, and that’s exactly why my clients seek me out. Before Columbia Business School, I built my career in communications, marketing, and advertising, leading Business Development at Ogilvy. At 25, I was selected to lead the new business function in the Chicago office, becoming the youngest female to hold the role. I went on to generate $60M+ in revenue through global and national pitch wins including Coca-Cola, Nationwide, Sargento, and Mondelez. I was not a banker or consultant. I was an operator who knew how to craft the story and close. I’m now an Engagement Manager at Prophet, where I’ve built and scaled a commercial engine responsible for $50M+ in net new and reactivated revenue. I’ve led seller enablement initiatives, upskilled 20+ senior partners, and helped bring a new Private Capital Value Creation offering to market. My work sits at the intersection of narrative and execution, orchestrating teams, processes, and partnerships to drive growth. My experience also spans global, consumer-driven organizations like Shiseido and Gucci, and I’ve advised early-stage companies including LifeListener, HelloAva, HappyPop, and RYA on positioning, fundraising, and go-to-market strategy. Along the way, I’ve been recognized as a Forbes 30 Under 30 honoree and selected for the Adweek Young CMO Mentorship Program. I’ve guest lectured at Columbia Business School, University of Michigan Ross School of Business, and NYU Stern School of Business, and currently serve on the Columbia Business School Young Alumni Board. I’m also involved with the Michael J. Fox Foundation Young Professionals Board. Getting into Columbia required me to translate a nontraditional background into a clear, compelling story. That process is now the foundation of how I coach.
Why do I coach?
I know what it feels like to not “fit the mold” on paper, and to wonder if that will hold you back. What changed everything for me was learning how to position my story properly. Not by changing who I was, but by getting sharp on what actually mattered, what differentiated me, and how to communicate that with confidence. I did not have a perfect, step-by-step playbook. I had to figure it out through trial, iteration, and a lot of self-reflection. That’s why I coach. I help people shortcut that process. I work with two types of clients: • MBA applicants, especially those from nontraditional backgrounds, who need to craft a narrative that stands out and actually makes sense to admissions committees • Early-career professionals who want to accelerate their trajectory and position themselves for top opportunities My style is direct, strategic, and honest. I will push you to be clearer, sharper, and more intentional. No generic advice, no fluff. If you feel like your background doesn’t fit the mold, that’s not a weakness. It’s your edge. The key is knowing how to tell that story in a way that lands.
Work Experience

Engagement Manager and Director of Commercialization
Prophet
September 2024 - Present
Manage commercial health of NA Regional Business: specialize in driving net-new and reactivated revenue across region Drive strategic sales enablement - coaching senior partners to drive commercial momentum via workshops, strategic commercialization of IP, and BD best practices. Led implementation of CRM tools to drive net new and reactivated pipeline growth enabling partners to connect more frequently and broadly with their networks Private Capital Vertical: Coordinate all outreach and prospecting activity for the Private Capital practice - helping to bring in key client relationships across Private Equity and Private Capital PortCos to drive enterprise value. Day to day Engagement Manager lead for client engagements Focus areas: Private Capital and Private Equity Value Creation, Consumer Practice New Business Development, Fundraising and +2 skills

Fundraising Consultant
freelance
May 2020 - Present
I help founders in my network position their pitch decks, refine their story to help connect them to early stage capital in the consumer space. Most notably, LifeListener.io, HappyPop, and HelloAva.

Consultant, Consumer & Retail Practice
Prophet
September 2021 - August 2024
Focus Areas: Business Development, Direct to Consumer (DTC) Practice, Corporate Development (Sourcing & Screening), Corporate Ventures, New Business Development + Commercialization Carved new role within organization, successfully driving commercial momentum in net-new and organic growth areas across creative, experience, and consulting services while lifting firm-wide win rates. Public Speaker/Guest Lecturer representing Prophet at the Cannes Lions Brand Marketers Academy

MBA Strategy Intern
Shiseido
June 2020 - December 2020
Product Management, Development, Marketing, Launch Helped corporate strategy team work with portfolio brands to drive owned-channel sales conversion during peak pandemic - via building consumer tech products, market landscape mapping, and US beauty brand launch. Driving owned sales channel conversion Only intern selected to continue part-time during school year

MBA Associate
AmplifyHer Ventures
February 2020 - July 2020
Personal Investment Thesis: Re-imagining the future of Wine eComm and Education in a post-Covid era Evaluated investment opportunities, dilligence, building Amplifyher's marketing and brand presence across social channels

Senior Manager, Business Development
Ogilvy
November 2018 - July 2019
Received multiple fast-track promotions. Promoted from Business Development Supervisor Wins: Coors Light (rest of world) AOR, CPG Conglomerate (WPP) Drive revenue growth for the USA Portfolio via pitching net new and organic business across all disciplines such as PR and Influence, Brand Advertising, Digital Transformation, Customer Engagement and Commerce Commercialized Innovation Model / Offering in partnership with leading VC fund

Business Development Manager
Ogilvy
January 2017 - November 2018
Wins: IQVIA, Sargento, Country Crock, Nationwide Digital, HIVE Promoted from Business Development Account Executive Forbes 30 Under 30 | Marketing & Advertising Business & Networking Lead: Ogilvy Young Professionals Network Forged partnership with Columbia University, Start-Up Lab to provide pro-bono marketing consulting to start-ups. Developed thought leadership pipeline across global Ogilvy social media channels - unlocking new revenue streams for the agency

Strategic Account Development Executive
Ogilvy
March 2015 - December 2016
Wins: Coca Cola, Coca Cola Media Connections Planning, Nationwide, Green & Black's Chocolate (Mondelez)
Sara was also given offers to work at

PepsiCo

L'Oréal

Ogilvy

Nike

Diageo

Shiseido Americas

Gucci
Education

University of Michigan - Ann Arbor
Bachelor of Arts (B.A.), Communications
Grade: University Honors Activities and societies: Michigan Association of Communication Studies, Michigan Advertising and Marketing Club, Michigan Student Caucus: Food Allergy Labeling in Michigan Public School Cafeterias

Columbia Business School
Master of Business Administration - MBA, Business Administration and Management, General
2019 - 2021
Activities and societies: Leadership: Cluster Board - Alumni Relations, Marketing Association of Columbia: VP, Career Education, General Management Association: VP Company Relations, Wine Society: VP, Communications. Peer elected to leadership roles. Top 1/2 of Left Bank Bordeaux Cup Participants Start-Up + Brand Consultant: Van Cleef & Arpels, HelloAva, Publicist.co, Gogoquincy, LifeListener Mentor: Seedling by Crown Affair Deans Summer Fellow: Digital Marketing & Advertising; published Columbia CaseWorks Study AdWeek Rising: Executive Mentee Summer 2021 Founder: SOMMone Says - an educationally-driven wine marketplace