
Sandy Li
Studied at Chicago Booth
Works at Viridian Capital Advisors
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About Sandy
I’m a seasoned executive, strategic advisor, and executive coach with 25+ years of global experience spanning investment banking, private equity–backed businesses, and public and high-growth companies. Most recently, I served as CFO of a national consumer brand, where I helped scale the business across 20+ markets, improve EBITDA by ~30%, strengthen working capital by 50%+, and partner closely with CEOs, boards, and investors through periods of rapid growth and complexity. My background includes investment banking and private equity–backed operating roles, with experience across CPG, manufacturing, agriculture, technology, and supply chain. As an immigrant and first-generation executive, my path wasn’t linear. I learned earlier that technical excellence alone doesn’t drive advancement, while clarity, judgment, executive presence, and strong communication do. Today, I coach clients at all stages, from students and early-career professionals to senior leaders and C-level -track executives, on career strategy, leadership development, executive communication, and navigating transitions. My style is practical, direct, and empathetic, grounded in real operating and deal experience. I hold an MBA degree from The University of Chicago Booth School of Business, and a CPA destination.
Why do I coach?
Early mentorship from CEOs and CFOs played a critical role in shaping my career and how I operate at the executive level. Over time, I’ve seen capable professionals plateau not for lack of talent, but for lack of sponsorship, executive presence, or the ability to translate effort into impact that resonates with senior leadership and boards. Closing that gap and enabling individuals to reach their full potential is why I coach.
Work Experience

Advisory Board Member
Viridian Capital Advisors
June 2024 - Present

Member
The Economic Club Of Chicago
2023 - Present
For over 90 years The Economic Club of Chicago has maintained that legacy and today we remain committed to connecting Chicago’s top business and civic leaders to the people and ideas impacting our city, the nation and the world.

Chief Financial Officer
Wana Brands
March 2022 - April 2025
Wana Brands was acquired by Canopy Growth Company (CGC) and fully closed in 2024. • Led post-integration financial leadership across three acquisitions, driving rightsizing and restructuring initiatives that restored profitability and enhanced organizational agility. • Directed AOP and forecasting processes, embedding data-driven strategies and disciplined execution to consistently exceed performance targets. • Partnered with the CEO and Boards on strategic growth initiatives, expanding operations from 12 to 20 markets and launching a new direct-to-consumer (DTC) e-commerce channel, significantly boosting revenue. • Drove finance operational efficiency, improving margins, streamlining ERP and BI systems integration, and leading end-to-end finance transformation efforts. • Spearheaded capital structure and cash management, optimizing liquidity, debt service, and working capital to support growth and ensure financial stability.

Advisory Board Member
Greenfield Group
July 2021 - Present

Founder + CEO
SKN Advisors
2018 - Present
At SKN Advisors, we deliver tailored solutions that help companies achieve sustainable success. Our expertise spans finance, operations, and strategy, enabling leaders to focus on growth while we drive results behind the scenes. We partner with organizations to: - Drive financial and operational performance - Improve EBITDA and profitability - Streamline processes for efficiency - Support M&A strategy and execution - Build and develop high-performing teams With deep experience across industries, we act as both advisors and operators, helping businesses scale, transform, and unlock their full potential.
Sandy was also given offers to work at
USG
Education

Chicago Booth
Master of Business Administration - MBA, Finance, Strategy, Leadership, business strategy
2014 - 2016