Rachael M.
5.0
Studied at University of Washington
Worked at Meta (Facebook)
Available Monday at 10:30 PM UTC
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Work Experience
Executive Coach
Arc Growth LLC
February 2024 - Present
I’ve created Arc Growth to help people and products grow intentionally and move to impact. I offer Executive Coaching and Analytics & Growth Strategy Consulting. I empower leaders to evolve from tactical executors to strategic leaders to drive business impact, become trusted partners, and advance their careers. My clients are talented technical leaders who excel in their craft but seek to strengthen their strategic partnerships and amplify their organizational impact. Areas of focus often include stakeholder influence, executive presence, effective prioritization and time management, and communication styles to elevate leadership and organizational value, ultimately leading to more data-driven impact within the business. For products, I help organizations use data-driven approaches and product-led growth best practices to maximize impact and metric growth. I uplevel and upskill analytics teams to ensure that the data available within a company is being used towards maximal insights and impact. For more information, visit www.arcgrowthllc.com Personal Development and Soft Skills
Director Product Analytics & Data Science
Intuit
March 2023 - February 2024
Hiring Manager
Led Product Analytics team of 25 supporting Virtual Expert Platform, enabling experts to support customers on TurboTax, Quickbooks, and Mailchimp. Priorities included laying foundation for data driven product approach - creating topline and operational metrics, experimentation playbook, opportunity sizing, data literacy training. Personal Development and Soft Skills
Director, Product Growth
Meta (Facebook)
November 2018 - March 2023
Hiring Manager
Led product growth team of 25+ impact focused analysts for Ads, helping to empower the 200M+ businesses and 10M+ advertisers to be successful on Facebook and Instagram through data and product. Product Growth is the intersection of product management and analytics - we are scrappy go getters who use data to ensure we focus on the most impactful thing, and then do whatever it takes to make it happen and drive to execution. We are experts in product and marketing tactics to drive growth. My team's work and leadership included enabling access to advertising products for small businesses, reducing friction and improving performance from Ads Manager, increasing user engagement with ads, closing the flywheel through ads measurement, optimizing ads data user controls, and more. I expanded the team from focusing on small businesses to cover all advertising products and business messaging. Owned org health initiatives, building towards a scaled culture of learning and growth across the 250+ Product Growth function, including mentorship and Circle opportunities, diversity and inclusion, manager support, continued learning, new hire onboarding, and more. Executive sponsor of Women in Data. Personal Development and Soft Skills
Sr. Manager, Data and Analytics
eBay
May 2017 - October 2018
Hiring Manager
Led team of 20 analysts and data scientists within Global Growth focused on adhoc, long term projects for performance marketing channels. Team's projects include multitouch attribution, creative optimization, incremental lift modeling, and competitive data generation. Personal Development and Soft Skills
Manager Analytics
July 2016 - May 2017
Hiring Manager
Led product analytics teams across multiple product areas. Teams included: • Partner product focused on display, search, and new ad formats, partner tools, advertiser growth, and organic value for partners • Utility focused on core app features including pin creation, Tried It, group boards, messaging, and profile • Verticals focused on deepening Pinterest's organic product features and strategy in key verticals • Marketing, including campaign analysis and tv ad performance Personal Development and Soft Skills
Education
University of Washington
MS, Statistics
2011 - 2013
Activities and societies: Research Assistant for project to improve size estimates of "hidden" populations with novel sampling techniques; duties include implementing and evaluating novel statistical techniques, formally presenting research results, and collaborating with demography researchers across the globe, resulting in published paper; Teaching Assistant for Basic Statistics undergraduate course, leading two twice weekly 30-student quiz sections and assisting students through office hours Blalock Fellowship recipient for Statistics in the Social Sciences
Claremont McKenna College
BA, Mathematics, Philosophy
2005 - 2009
Activities and societies: Math Department Tutor and Grader, Auen Hall Dormitory President, Freshman and Transfer Orientation Head Sponsor Graduated Magna Cum Laude Nominated to Dean's List Departmental Honors in Math and Philosophy
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