Rachael's Coaching Offerings

Rachael also coaches for Marketing, AI for Sales & Marketing, and Parenting. View all.

Rachael also coaches for Marketing, AI for Sales & Marketing, and Parenting. View all.

Why do I coach?

I coach because I have seen firsthand how much clarity, confidence, and momentum the right guidance can create at pivotal moments in a career. Throughout my own journey, I have been fortunate to learn from strong mentors and leaders who helped me see possibilities I would not have recognized on my own. Early in my career, especially as I was moving from traditional CRM roles into broader marketing leadership, I often found myself navigating ambiguity, stepping into new disciplines, and building teams in unfamiliar contexts. The most valuable support I received in those moments was not answers, but perspective. People who helped me zoom out, identify patterns, and trust my own judgment while sharpening it. I also know what it feels like to take risks across different disciplines. Moving from CRM into product marketing at Facebook and Instagram, and then into integrated marketing at Airbnb, required me to constantly reframe my experience and translate my skills into new environments. Those transitions were exciting, but also uncomfortable at times. Having mentors who could help me connect the dots across those experiences made a meaningful difference in how quickly I was able to grow and lead. Now, as a leader myself, I see coaching as a way to pay that forward. I especially enjoy working with people in marketing and CRM who are trying to break into leadership roles, pivot into new areas, or scale their impact in fast-moving companies. I also care deeply about helping people build careers that feel intentional, not accidental, especially in environments where growth can happen quickly and expectations are high. Coaching, to me, is about helping someone see their own trajectory more clearly and giving them the tools and confidence to move forward with purpose.

Work Experience

Sr. Director, CRM

hims&hers

December 2024 - Present

Leading CRM at Hims & Hers, a fast-growing health and wellness company focused on transforming personalized care through technology and AI. Oversees the strategy and execution of lifecycle marketing across acquisition, retention, and reactivation, using AI-driven personalization and optimization to create highly tailored customer journeys at scale. Partners closely with Product to position CRM as a seamless extension of the product experience, driving engagement, education, and long-term customer value. Leads a team of 15 across marketing and operations, while supporting the launch and growth of new categories across the business.

Senior Marketing Lead

Airbnb

July 2022 - December 2024

Drive strategy and execution of our bi-annual product launch events, working closely with creative design and product to craft the narrative and develop the marketing execution of our latest announcements. - Responsible for identifying a multi-year narrative on behalf of our product roadmap and brand strategy that aligns each launch moment into a broader story and vision. - Develop product positioning and go-to-market strategies with our product partners, develop strategic and creative marketing briefs and execute dozens of creative assets and materials for our bi-annual launch events. - Execute best-in-class internal and external branded product marketing communications that are rooted in the elevated design and branding of Airbnb as well as consumer and business opportunities.

Head of Consumer Product Marketing, Shopping

Instagram

January 2020 - July 2022

Led the consumer product marketing team for the global launch and acceleration of shopping directly on Instagram, inclusive of a go-to-market strategy, consumer positioning and an integrated channel portfolio. - Responsible for a full-funnel, multi-year marketing strategy to gain market share and consideration for shopping on Instagram, inclusive of key product differentiators, target consumer segments and channel mix. - Partnered closely with product to identify gaps in marketing infrastructure needed to tackle CRM at scale, develop testing roadmap alongside stakeholders in growth, data science and brand. - Influenced consumer shopping experience and journey both on and off platform as the customer advocate when launching new product experiences through customer research, data and competitive analysis.

Product Marketing Lead, Marketplace

Meta (Facebook)

January 2018 - January 2020

- Built a team of consumer product marketing managers for a 0-1 product, driving customer insights to develop a product and brand strategy and a data-driven, research-based integrated marketing portfolio. - Drove customer and market research strategy to identify a new brand architecture and consumer positioning as the product evolved from a local, classifies business to an e-commerce platform. - Led go-to-market activities through new product and vertical launches: Home Services in the US, Motors & Real Estate launching globally and a deals-focused e-commerce platform that showcased direct from businesses, shippable goods. - Partnered with product to build an automated performance channel marketing portfolio from scratch – optimizing across Email, Paid Social, SEO/SEM, Affiliate Marketing and on-platform site merchandising for Facebook’s first integrated seasonal campaigns.

Director, Global CRM

eBay

April 2012 - January 2018

Developed and executed “flagship” marketing programs within Global Growth– spearheading a 1:1 personalized, automated CRM platform that brought regionally curated content to the customer at scale. Focused on mid-funnel engagement strategies to inspire new shopping journeys, build consideration and retain new customers. - Built best-in-class CRM platforms through personalization engines and content rendering systems to shift highly manual, curated executions to scaled communications that could be more easily tested to drive incremental growth. - Identified data-driven customer pilots to showcase unique value propositions (i.e. “What’s Trending”) and customer needs (Replenishment, Brand Affinity). - Partnered with regional business units around the globe to develop a local marketing strategy, focused on deals & events.

Education

New York University

Bachelors, Journalism