
Natalie B.
5.0
Studied at Kellogg School of Management (Northwestern)

Worked at Adobe
Available Monday at 1:30 AM UTC
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About Natalie
I took a non-traditional path into tech, starting my career in book publishing as a production designer. During that time, I worked on some incredible entertainment titles, such as a Harry Potter movie companion and a Game of Thrones pop-up book. But living in San Francisco during the tech boom of the mid-2010s, I felt drawn to the excitement of the industry and made the leap. After completing a product management bootcamp through the Product School, I realized that I could leverage my experience of building a physical book from an idea and apply it to the tech world, grounding that building process in customer needs. After holding consumer-oriented PMM roles, launching a women's self-care app that saw over 3M downloads and scaling the Adobe Stock creative marketplace, I'm now focused on sharpening my technical acumen in an Enterprise PMM role at Atlassian. Because my path wasn’t linear, I know firsthand what it’s like to navigate pivots, stretch into new roles, and build confidence in unfamiliar territory. That’s why I’m passionate about coaching others, whether you’re exploring PMM as a potential path, upskilling for your next move, or preparing to land a new role. I’m here to help you clarify your goals, grow your skill set, and make the leap.
Why do I coach?
I coach because I believe that taking big leaps into uncharted territory can bring much personal fulfillment and professional success. I wouldn’t be where I am today without others helping me along my self-discovery journey to identify my strengths and taking chances on my potential over qualifications. I’m here to help my clients discover their “secret sauce,” tell their stories, and find their next big opportunity.
Work Experience

Product Marketing Manager
Atlassian
2025 - Present
Overseeing PMM/GTM for a suite of data connectivity products

MBA Candidate
Kellogg School of Management
June 2023 - June 2024

Senior Product Marketing Manager
Adobe
February 2022 - May 2023
Lead PMM for Adobe Stock, a B2C and B2B marketplace for creatives with over 300 million images, templates, videos, and music tracks. https://stock.adobe.com/ Market Research, Content Marketing and +11 skills

Product Marketing Manager
Adobe
December 2019 - February 2022
Manager, Product Marketing
Sanity & Self
January 2018 - November 2019
Found PMF for the mobile app and grew it to over 3 million downloads to date. Messaging, UX Research and +4 skills
product marketing specialist
Sanity & Self
October 2017 - January 2018
Production Designer
Chronicle Books
March 2015 - June 2017
Cross-functional Team Leadership, Project Management and +1 skill
Production Designer
Apple
November 2014 - March 2015
Natalie was also given offers to work at
Meta (Facebook)
Education

California Polytechnic State University, San Luis Obispo
Bachelor of Science (B.S.), Graphic Communications
Activities and societies: Concentration: Management; Minor: Packaging Clubs & Activities: Club Lacrosse, PolyPack (Packaging Club), Week of Welcome Leader
Kellogg School of Management (Northwestern)
Master of Business Administration - MBA
2023 - 2024
Major: Finance Pathways: Entrepreneurship and Analytics/AI Clubs & Activities: VP of Innovation for the AI Club, KSA (Kellogg Student Association) Executive Director of Careers, Forté Fellows and Merit Scholarship Recipient, Admissions Liason, Women's Business Association Mentor
11 Reviews
Overall Rating
5.0
Natalie has helped clients get into these schools:
Natalie has helped clients get into these companies: