Nadia Romero
Studied at Syracuse University
Hiring Manager at Vasion
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Work Experience
Public Relations Manager
Vasion
June 2024 - Present
Hiring Manager
Built and scaled the corporate communications function from the ground up for a high growth B2B SaaS enterprise, establishing processes for product launches and cross functional coordination Spearheaded the communications strategy for a major product announcement introducing a new AI agent to the software platform, directly engaging with product and engineering teams to translate technical substance into clear market positioning. Serve as a strategic thought partner to the CEO and executive leadership, creating an executive thought leadership program shaping corporate voice across keynotes, media briefings, and corporate social channels. Mine stories across product, customers, and GTM teams to architect a proactive media relations strategy that accelerated PR engagements from four earned media hits in Q1 to 30 in Q2. Launched an employee evangelism program designed to amplify corporate social media reach while boosting internal employee engagement and aligning corporate culture.
Public Relations Manager
Cricut
January 2024 - June 2024
I secured the company’s first national earned media coverage on CBS Evening News, significantly elevating brand visibility. By driving a 3x increase in media mentions and a 10x surge in impressions, I showcased the measurable impact of strategic media relations. I enhanced subscription growth by integrating app-driven communication into B2C marketing campaigns. I managed two external PR firms including a global firm to grow brand awareness and drive sales outs die of the US. I expanded the influencer marketing program through coordinated, multi-campaign efforts across products. Public Relations, Earned Media and +3 skills
VP Media Relations
XL PR
August 2023 - September 2025
A media consultant, conducting high level media coaching, crafting compelling press releases for clients ranging from a weapons detection firm to a medical non-profit, securing national coverage through strategic, well-crafted storytelling. Curate targeted media lists using Cision, deliver media training to executive clients, and mentor team members to sharpen their communication skills and amplify the firm’s impact. Publicist, Brand Awareness and +9 skills
National Correspondent
CNN
August 2019 - August 2023
As a CNN correspondent, I reported from the front lines of breaking news both in the U.S. and internationally, covering events such as hurricanes, mass shootings, presidential elections, and protests. I led field teams during crisis coverage and delivered live reports to over 1,000 affiliates. Additionally, I focused on spotlighting underrepresented voices, including those from Black and Latino communities, as well as survivors of sexual abuse. My storytelling ranged from examining the economic impact of the pandemic to covering Tiger Woods’s return to golf and the Supreme Court's Dobbs decision. I also created digital content, ad campaigns, and social media pieces to enhance CNN’s reach and impact.
Publicist
Romero Communications Consulting
July 2012 - Present
As the founder of Romero Communications Consulting, I work with a diverse range of clients, including authors, executive leaders, medical institutions, and nonprofits. My goal is to help them secure meaningful media coverage and present themselves with confidence. I have had the privilege of supporting leaders such as author Manuel Romero and the executive director of an ACLU affiliate, providing services that include PR strategy, media training, and on-camera image consulting. These efforts have resulted in features on TV news, podcasts, radio interviews, and even a documentary. In addition to working directly with clients, I coach PR teams, lead media training workshops, and specialize in translating complex content into compelling stories that enhance visibility for clients like the Dairy Farmers of Washington and Intermountain Medical Center. I also utilize tools such as MailChimp and Hootsuite to support digital strategies for startups and e-commerce brands, helping them grow their presence and connect effectively with their audiences. External Communications, Media Training and +10 skills
Education
Syracuse University
Bachelor of Science, Broadcast Journalism
2004 - 2008
Syracuse University
Bachelor of Science, Spanish, Language, Literature & Culture
2004 - 2008