Marcelo O.

Marcelo O.

Multi-Unit Franchise Owner | Side Hustle

BYU Marriott School of Business Logo

Studied at BYU Marriott School of Business

The Chernin Group Logo

Works at The Chernin Group

Available tomorrow at 2:00 PM UTC

Questions? Start chatting with this coach before you get started.

Marcelo's Coaching Offerings

Custom hourly · $60/hr

Get help with Business Operations, Sales Strategy, and .

Marcelo also coaches for Investment Banking and Private Equity. View all.

Marcelo’s Small Business Qualifications

Experience level: Executive

10+ people coached for Small Business

Successfully sourced and acquired 3 franchise licenses to open the first Crumb Cookie locations in NYC all while working in investment banking. I am able to help walk through getting approved, raising capital, finding an operating partner, mistakes i made when building out the locations and how to successfully exit to an investment group.

Marcelo can help with:

Business Operations

Sales Strategy

Hiring

Customer Service

Financial Planning

Marcelo also coaches for Investment Banking and Private Equity. View all.

About Marcelo

Hi all! I'm a BYU graduate, experienced investing professional and operator with a background in private equity, investment banking and franchising. After 5+ years of high finance, I am currently on the path of going all in an entrepreneurship. Previously, I was a private equity associate at The Chernin Group (TCG), where I sourced and executed transactions in the sports and media industry. Prior to TCG, I began my career in investment banking at RBC Capital Markets, advising clients on mergers and acquisitions, equity and debt offerings, and other strategic transactions in software. In addition to my professional experience, I am a Crumbl franchise owner where i opened and operated NYC's first Crumbl while i was an investment banking analyst. Proof that through hard work and the right partners, you can gain operating experience without quitting your finance job. I am passionate about helping others break into finance, but as well learn what it takes to own a not-so-passive franchise. I have helped dozens of individuals recruit for investment banking, private equity, and even what it takes to open / operate their first franchise or retail location.

Why do I coach?

I'm passionate about helping the next generation of finance professionals succeed. I believe that by sharing my insights, expertise, and network, I can help students and young professionals overcome the challenges of the recruiting process and achieve their career goals.

Work Experience

The Chernin Group Logo

Associate / Senior Associate

The Chernin Group

January 2024 - Present

Crumbl Cookies Logo

Franchise Owner

Crumbl Cookies

March 2022 - Present

Owner of Chelsea, West Village and Brooklyn locations

RBC Capital Markets Logo

Investment Banking Associate

RBC Capital Markets

August 2021 - January 2024

Bryce & Company Logo

Analyst

Bryce & Company

August 2020 - July 2021

Adobe Logo

FP&A Analyst

Adobe

May 2019 - August 2019

Digital experience cloud

Education

BYU Marriott School of Business Logo

BYU Marriott School of Business

Bachelor of Science - BS, Finance, General

2017 - 2020

Activities and societies: Finance Society, Investment Banking Club, Y- Serve

Marcelo O.

Marcelo O.

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