
Marcelo O.
Multi-Unit Franchise Owner | Side Hustle
Studied at BYU Marriott School of Business
Works at The Chernin Group
Available tomorrow at 2:00 PM UTC
Questions? Start chatting with this coach before you get started.
Marcelo's Coaching Offerings
Custom hourly · $60/hr
Get help with Business Operations, Sales Strategy, and .
Marcelo also coaches for Investment Banking and Private Equity. View all.
Marcelo’s Small Business Qualifications
Experience level: Executive
10+ people coached for Small Business
Successfully sourced and acquired 3 franchise licenses to open the first Crumb Cookie locations in NYC all while working in investment banking. I am able to help walk through getting approved, raising capital, finding an operating partner, mistakes i made when building out the locations and how to successfully exit to an investment group.
Marcelo can help with:
Business Operations
Sales Strategy
Hiring
Customer Service
Financial Planning
Marcelo also coaches for Investment Banking and Private Equity. View all.
About Marcelo
Hi all! I'm a BYU graduate, experienced investing professional and operator with a background in private equity, investment banking and franchising. After 5+ years of high finance, I am currently on the path of going all in an entrepreneurship. Previously, I was a private equity associate at The Chernin Group (TCG), where I sourced and executed transactions in the sports and media industry. Prior to TCG, I began my career in investment banking at RBC Capital Markets, advising clients on mergers and acquisitions, equity and debt offerings, and other strategic transactions in software. In addition to my professional experience, I am a Crumbl franchise owner where i opened and operated NYC's first Crumbl while i was an investment banking analyst. Proof that through hard work and the right partners, you can gain operating experience without quitting your finance job. I am passionate about helping others break into finance, but as well learn what it takes to own a not-so-passive franchise. I have helped dozens of individuals recruit for investment banking, private equity, and even what it takes to open / operate their first franchise or retail location.
Why do I coach?
I'm passionate about helping the next generation of finance professionals succeed. I believe that by sharing my insights, expertise, and network, I can help students and young professionals overcome the challenges of the recruiting process and achieve their career goals.
Work Experience

Associate / Senior Associate
The Chernin Group
January 2024 - Present
Franchise Owner
Crumbl Cookies
March 2022 - Present
Owner of Chelsea, West Village and Brooklyn locations

Investment Banking Associate
RBC Capital Markets
August 2021 - January 2024

Analyst
Bryce & Company
August 2020 - July 2021

FP&A Analyst
Adobe
May 2019 - August 2019
Digital experience cloud
Education
BYU Marriott School of Business
Bachelor of Science - BS, Finance, General
2017 - 2020
Activities and societies: Finance Society, Investment Banking Club, Y- Serve