Lance Rubin
5.0
(2)
Studied at Chartered Accountants Australia & New Zealand
Hiring Manager at Model Citizn
Available tomorrow at 10:30 AM UTC
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About Lance
Chartered Accountant and former Big 4 auditor (PwC, KPMG), investment banker (Investec), and finance leader (NAB, Banjo Loans CFO). I founded Model Citizn to help finance professionals move beyond spreadsheet labour — and co-founded EXL Cloud, a financial modelling platform that connects driver-based 3-way models to cloud accounting data. Today I work as a fractional CFO, financial modelling trainer (CA ANZ, FMI certified), and AI educator. I’m the creator of the AI-Powered Accountant programme — a structured course helping accountants and finance professionals build real AI capability — and co-host of the Future of Finance Lab, a fortnightly practitioner community running since 2025. I coach finance professionals who are serious about the next decade: those who want to build AI capability on top of genuine technical foundations, not just learn prompts.
Why do I coach?
I coach because I spent 20+ years watching talented finance professionals do work they were over-qualified for, with tools under-designed for the job, and almost no deliberate investment in their development beyond technical compliance training. AI changes what’s possible — but only if it’s built on real foundations. That’s the gap I coach into: not “how to use ChatGPT,” but how to think differently about your work, your value, and your career trajectory in a profession that is genuinely being reshaped. I’ve had great mentors at critical moments. The people who pushed me, challenged my assumptions, and refused to let me stay comfortable. I coach because I want to be that for other finance professionals — before the window closes.
Work Experience
CFO
Futurerent
June 2024 - Present
Interviewer
This is not an interim contract but really a journey to build and help scale this startup.💪 Fintechs are in my blood and bringing technology with financial services is something I always have a soft spot for. 👨🏻💻 We are building a new category and empowering landlords with up to $100K of rental income upfront 🏡 giving them investment capital or liquidity without having to sell or go through the inefficient and painful process of a cash-out refinance. ✅ What’s equally exciting is I get to build the analytics function from the ground up with Power BI and a world-class team embracing some of the most cutting edge tech (including GenAI) out there. 🤖
Founder
Model Citizn
March 2016 - Present
Hiring Manager
We are a highly skilled consulting practice that advises across SME, large institutions, government and the broader financial services,property sectors and investment trusts. Using the most advanced technology in financial modelling we are able to provide a price competitive solution to business leaders that need strategic answers to their most complex questions. We understand and work with all accounting packages eg Xero, MYOB, Quickbooks (cloud or server based) as well as larger systems for example SAP and Hyperion. We can analyse and model your financial information anywhere anytime or offline. We have helped business owners and not for profits create value by understanding cashflow. We recently launched our data driven CFO services. For more information visit our website www.modelcitizn.com We also have our YouTube Channel on the Future of Financial Modelling Its through Model Citizn that I launched multiple training programs including the AI-Powered Accountant as well as coaching a number of executive clients and finance leaders on financial modelling and AI.
Education
Chartered Accountants Australia & New Zealand
CA, Accounting & Finance
2005 - 2018
Following completion of my conversion exams I was admitted as an Australian member (mem no 302193) of the Australian Institute of Chartered Accountants now Chartered Accountants Australia and New Zealand (CA ANZ).
The South African Institute of Chartered Accountants (SAICA)
CA, Accounting and Finance
2002 - 2006
Following completion of the board exam first time I was admitted as a member of the South African Chartered Accountants following completion of articles at PwC.
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