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Description
Packages are an expert's storefront, and small changes to how they're built and described can dramatically change how many clients book. In this deep dive, a Leland Top Expert helps design, structure, and price offerings that clearly communicate value and convert browsers into buyers. It covers auditing current offerings, sharpening subtitles, descriptions, and deliverables, and building a tiered offering ladder that gives clients an easy "yes" at multiple price points. It also covers positioning each package so the right client immediately sees it's for them.
What you'll get from this package
A tiered offering ladder with clear entry, core, and comprehensive packages
Conversion focused titles, subtitles, and descriptions
A clear pricing strategy
A repeatable framework for testing and refining offering over time
Additional details
Coaching delivered via live sessions.
Services included:
Personal Branding
Business Development Strategy
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Get help with Communication Skills, Personal Branding, and Leadership Development.
Kristen also coaches for Leadership Coaching and Career Coaching. View all.
Offered by Kristen W.
Joined October 2024
5.0
Mastering the Self-Assessment: Insider Strategies from a Banking Leader
Your performance review shouldn't be an afterthought — it should be a strategic career document. As a senior leader in banking with years of experience sitting on both sides of the calibration table, I've seen firsthand what separates a forgettable self-assessment from one that lands an associate at the top of their class. In this expert-level session, I'll pull back the curtain on how calibration decisions are really made — and teach you how to write with the clarity, evidence, and strategic framing that gets noticed. You'll learn how to translate your accomplishments into the language leadership responds to, avoid the common pitfalls that undersell strong performers, and craft a narrative that positions you as a top contributor, not just a solid one. This isn't generic advice. It's a playbook built from real calibration rooms, real advocacy, and real results.
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5h–10h of coaching