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Description
This package helps experts reach the clients who are already scrolling and build the trust that turns attention into bookings. Working with a Leland Top Expert who has grown an audience and converted it into coaching revenue, it covers developing a content strategy tailored to the expert's niche, voice, and the platforms where their ideal clients actually spend time. It includes defining content pillars, building a repeatable posting system, and designing a funnel that moves followers from "interesting post" to "booked intro call." It also covers how to repurpose a single idea across formats to stay consistent without burning out.
What you'll get from this package
A documented content strategy with defined pillars and target platforms
A repeatable content calendar and workflow
A library of hooks, formats, and post templates
A 90-day growth plan with measurable engagement and goals
Additional details
Coaching delivered via live sessions.
Services included:
Personal Branding
Marketing Strategy
Business Development Strategy
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Kristen also coaches for Leadership Coaching and Career Coaching. View all.

Offered by Kristen W.
Joined October 2024
5.0
Mastering the Self-Assessment: Insider Strategies from a Banking Leader
Your performance review shouldn't be an afterthought — it should be a strategic career document. As a senior leader in banking with years of experience sitting on both sides of the calibration table, I've seen firsthand what separates a forgettable self-assessment from one that lands an associate at the top of their class. In this expert-level session, I'll pull back the curtain on how calibration decisions are really made — and teach you how to write with the clarity, evidence, and strategic framing that gets noticed. You'll learn how to translate your accomplishments into the language leadership responds to, avoid the common pitfalls that undersell strong performers, and craft a narrative that positions you as a top contributor, not just a solid one. This isn't generic advice. It's a playbook built from real calibration rooms, real advocacy, and real results.
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