James Ferry

About James

My path into Product Management has been anything but traditional, and that's what makes me passionate about helping others break into this career. I began my career as a founder, co-founding a startup that raised over $1 million and was ultimately acquired. Since then, I've built products at Microsoft and now work at Adobe, where I help shape the future of Generative AI across Firefly and GenStudio. Along the way, I've owned everything from AI agents and developer platforms to enterprise AI products used by some of the world's largest organizations. Today, I'm also pursuing my MBA at UC Berkeley Haas to continue growing as a product leader. I genuinely love Product Management because few things are more rewarding than building products that create real impact. That same passion is what led me to coaching. I've helped hundreds of aspiring and experienced product managers earn interviews and offers at companies like Microsoft, Meta, NVIDIA, OpenAI, Google, Amazon, Apple, and Netflix. Whether you're breaking into Product Management from a non-technical background, transitioning from software engineering, consulting, design, or another career path, or targeting highly competitive AI Product Management roles, I'll help you build a strategy that sets you apart. My coaching goes far beyond resume reviews. Together we'll refine your story, optimize your resume for recruiters and ATS, master behavioral and product interviews, and develop a recruiting strategy tailored to your background and goals. My objective is simple: to give you practical, honest feedback that helps you stand out and land the opportunities you're aiming for.