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All the founders you look up to have been in your shoes. The ones who made it through the fire connected the dots. As Steve Jobs reminded us, connecting the dots is an art — and it's the one every great founder eventually learns. My work is helping you connect the dots between your unique purpose and your startup's purpose, so you can tell a compelling, from-the-heart story that wins over brilliant hires, investors, press, community, and beyond. I've been coaching startup founders since 2018 on the story that turns a deck into a company. These are the same skills I used when Instagram Brazil was a scrappy startup, and the same skills I now teach Fortune 500 leaders across industries. What we do together: Before we start, you receive a Treasure Hunting pre-work packet — a set of questions designed to surface the moments, turning points, and convictions that make your founder story distinct. You arrive to Session 1 already inspired and mid-discovery. Session 1 — Treasure Hunt. We go through your treasures together and kick off the story makeover. Treasure Hunting is my proprietary method for finding the story only you can tell. Session 2 — You & Your Startup. We map the connection between your unique purpose and your startup's purpose — the dots that only you can connect, and the story that emerges when you do. Session 3 — Selling the Story. We train the narrative and your founder presence for a specific audience — an investor meeting, a key hire, a press interview, an enterprise pitch, a demo day. Session 4 — Higher Stakes. Same structure, bigger room. We drill the moments that really matter — the final partner meeting, the lead investor call, the conference keynote, the press interview that defines the round.
A clear story that connects founder to startup
Storytelling skills to engage your key stakeholders — strategic hires, investors, community, press, and beyond
Polished founder presence and charisma for winning the round, the room, and the market
Coaching delivered via live sessions.
In 2018 I joined a company built to help startup founders tell their stories. It became one of the most formative chapters of my career — we were selling ideas and presentation decks, and trying to turn them into companies. That experience shaped me into the coach and advisor I am today.I've also walked the walk. I'm a founder myself — of a storytelling company — and an entrepreneur focused on the creative space. Before that, I worked at Google Brazil in the early days and was the first hire for Instagram LatAm when the app was still scrappy. I got to sit behind the founders of Instagram at MPK HQ. :) I look forward to working with you on your founder-led marketing and your founder story. I know firsthand that it changes the game.
Services included:
Branding
Fundraising
Interview Prep
Schedule a call with a Leland team member who can help you explore your options.
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Get help with Ideation, Hiring, and .
Inès also coaches for Communication & Public Speaking, College, Career Coaching, Influencer & Creator, and Startup Careers. View all.

Joined March 2026
I help Founders craft the story that unlocks growth, community + investors
As Instagram's first hire in Latin America and an early Google Brazil team member, I've spent 8+ years in the LatAm startup and VC ecosystem working with founders and founding teams. I help you unlock how your personal mission translates to your business — and turn that into an engine of growth for partners, customers, and investors. Together, we'll find your unique story, connect it to your mission, and coach you on the best ways to express your authentic superpower.
4h of coaching