Giana Z.

Giana Zelaya

AI Workflow Advisor for Marketing & Customer Teams

University of California, Riverside Logo

Studied at University of California, Riverside

MGM Studios Logo

Worked at MGM Studios

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Giana's Offerings

Custom hourly · $50/hr

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Giana’s AI for Sales & Marketing Qualifications

Coaches professionally

Experience level: Executive

I bring executive-level experience leading enterprise MarTech, CRM, lifecycle marketing, personalization, customer data, and marketing workflow transformation across large-scale organizations including MGM Resorts, Live Nation, and Honda. My background sits at the intersection of marketing, technology, product strategy, and operations — helping teams modernize how they plan campaigns, use customer data, activate audiences, improve workflows, and adopt new tools in a practical way. In AI for Sales & Marketing, my focus is helping clients move from vague AI interest to clear, usable opportunities. I coach marketing, CRM, lifecycle, product, and customer engagement professionals on how to identify where AI can reduce manual work, improve decision-making, streamline campaign operations, support personalization, and create more scalable operating models. My strength is translating complex technology into realistic business use cases, roadmaps, and next steps that teams can actually execute.

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About Giana

I'm Gia — a digital and MarTech executive with 15 years in the digital space, leading platform transformation at brands like MGM Resorts, Live Nation, Honda, and AT&T. I've spent my career at the intersection of data, technology, and human experience — building the systems that power personalized, meaningful connections at scale. But my story doesn't start in a boardroom. I'm a first-generation professional, a former music artist, and someone who's learned that the most powerful transformations — in tech and in life — happen when you get obsessed with the process rather than the outcome. That philosophy has taken me from executive director roles to landing a Director of MarTech Transformation at Mattel, and it's what I bring into every coaching relationship. I coach senior professionals and aspiring executives who are navigating career pivots, building their personal operating systems, and trying to close the gap between who they are and what they're capable of.

Why do I coach?

I coach because I know what it feels like to be the most capable person in the room and still feel stuck. I've navigated real personal adversity while running enterprise-level transformations. I've rebuilt my identity after loss. I've interviewed my way into rooms I wasn't supposed to be in — and I've learned to do it with intention, not desperation. No one handed me a roadmap. I want to be that for someone else — the person who helps you see what's already there, name it clearly, and move with it.

Work Experience

MGM Studios Logo

Marketing Technology Manager, AI

MGM Studios

July 2024 - October 2025

Led enterprise product strategy for data-driven activation, personalization, and cross-channel engagement platforms across a 20+ property ecosystem. Owned roadmap, budget, vendor strategy, and cross-functional teams supporting real-time customer data, identity resolution, and scalable omnichannel execution. Governed a high-volume activation engine delivering approximately one billion annual communications while modernizing and integrating 15+ enterprise platforms to improve operational efficiency and commercial performance. Product Management, Machine Learning and +1 skill

MGM Studios Logo

Lead Product Manager

MGM Studios

November 2021 - July 2024

Led modernization of activation infrastructure and enterprise platform integrations across multiple properties. Partnered with engineering and analytics to scale personalization capabilities and lifecycle orchestration while improving system reliability and cross-team delivery efficiency. Product Management, Digital Transformation and +4 skills

Live Nation Entertainment Logo

Sr. Product Manager

Live Nation Entertainment

February 2019 - November 2021

Supported enterprise CRM and lifecycle automation initiatives across digital and commerce platforms. Implemented scalable workflows, strengthened governance, and improved cross-functional collaboration to increase platform efficiency and engagement performance. Machine Learning and Product Strategy

AT&T Logo

Digital Program Manager

AT&T

2018 - 2019

Led cross-functional digital go-to-market initiatives, aligning targeting, budget allocation, and performance frameworks across multicultural and streaming portfolios. Machine Learning, Go-to-Market Strategy and +2 skills

American Honda Motor Company Logo

Web Manager

American Honda Motor Company

December 2014 - May 2017

Contributed to enterprise digital transformation initiatives including intranet redevelopment, system consolidation, and global collaboration improvements supporting large-scale internal and external user communities. Digital Transformation and Web Production Management

Organized Students Logo

Digital Marketing Officer

Organized Students

August 2013 - November 2014

Led SEO, paid media, and digital transformation initiatives. Digital Transformation and Search Engine Optimization (SEO)

Education

University of California, Riverside Logo

University of California, Riverside

Bachelors Degree, Business Administration

2005 - 2009

Giana Z.

Giana Z.

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