About Fred

Pleasure to meet you! Let me give you a bit of my story. Who: I'm Fred Gifford, and am based in London with my wife and baby. What: I've worked in strategy for most of my career, with a deep focus on early stage tech product and AI, but with years spent generally in corporate strategy, innovation strategy, consulting, COO operations and delivery, and product management. A bunch of this was at Sony AI, a frontier AI research group inside Sony. I joined them in Tokyo, then opened their Spain office, then worked for them from London. What else: I'm also an author, and had my debut novel published by Macmillan in 2025. SIKE was written under my pen name, Fred Lunzer, and is about a young couple navigating life with an AI psychotherapist. Anything else? I got my MBA from ESADE in Barcelona, where I was valedictorian. And I'm doing a part-time masters at Oxford. Where: I grew up in London and Tokyo, and have lived about ten years total in Japan. I've also studied and worked in Barcelona for three years, and done short stints in Chicago, Stockholm, Dubai and Calgary. When: Whenever you need me!