Eugene Woo
INSEAD MBA | Ex-Amazon & -Twitter | Succeed in Product Management
Studied at INSEAD
Works at Sona
Available Friday at 10:30 AM UTC
Questions? Start chatting with this coach before you get started.
Eugene's Coaching Offerings
Custom hourly · $100/hr
Get help with Behavioral Interview Prep, General Exploration, and .
Eugene’s Product Management Qualifications
Experience level: Group Product Manager
With over a decade of experience in product management and analytics, I've had the privilege of leading innovative projects at top companies like Amazon, Carwow, and Twitter. As a Senior Product Manager, I've spearheaded machine learning and AI initiatives and new market expansion, driving needle-moving improvements in revenue, cost and operational efficiencies. Whether you're looking to break into product management or advance your career, I'm here to guide you with tailored strategies and insights.
Eugene can help with:
Behavioral Interview Prep
General Exploration
Skill Building
LinkedIn Review
Influence & Collaboration
Resume Review
Work Experience
Staff Product Manager for Expansion
Sona
August 2025 - Present
Interviewer
- First PM hire for expansion outside UK - Labour compliance + Localisation + GTM - Workflow automation (n8n, programmatic) - LLM-powered customer experiences
Senior Product Manager for ML & AI
Carwow
February 2024 - August 2025
Hiring Manager
- Carwow's first product hire for machine learning (ML) & AI - defined and implemented strategy & roadmap that align with the vision of the Executives and the Board, and hired our first ML product team to build the foundational capabilities - Worked closely with data scientists and software/ML engineers on methodology, technology & architecture, and with commercial, operations, legal and marketing to capture requirements and drive cross-functional roll-outs - Led the launch of Carwow’s first ML pricing model in Aug 2024 - Spearheaded an MVP utilising OCR and LLMs to automatically parse vehicle ownership documents post-sale, with expected incremental cost savings >£200K pa - Presented successful business case to the C-Suite, receiving approval to invest in Computer Vision capabilities Application Programming Interfaces (API), Machine Learning and +18 skills
Senior Product Manager (2020-2024) & Business Intelligence Engineer (2018-2020)
Amazon
May 2018 - February 2024
Interviewer
Summary of 6 years at Amazon spanning multiple functions and 2 countries (UK, Singapore): - Drove data-driven inventory placement strategies across EU FBA to optimize proximity of goods to customers, collaborating with forecasting and placement teams; initiatives led to $136M in transport cost savings in 2023. - Launched Heavy & Bulky Appliances returns management in Amazon Marketplace EU, including the Grade & Resell program which used automated condition assessments to relist heavy & bulky items, delivering a $35M P&L uplift over 3 years. - Created an MVP LLM-powered chatbot, combined with humans in the loop, to proactively reduce customer returns of HB appliances - Delivered RSX, a near real-time warehouse return tracking interface that eliminated over 5,000 manual seller hours annually, improving operational transparency and responsiveness. - Implemented RandomForest model to detect customer fraud from returns, driving annualized £14.3MM in saved revenue - Led machine learning analyses in Amazon Fresh & Prime Now EU, including forecasting COVID’s impact on basket sizes, and optimizing delivery cost through webscraped data driving +725bps P&L impact. - Built end-to-end BI infrastructure from ETL / data ingestion pipelines to dashboards across Amazon Fresh, Kindle India, and other business lines, enabling data-driven decision-making for product, supply chain, and CX initiatives. Python, SQL and +18 skills
Founder
Cabana & Straw
August 2021 - August 2022
Hiring Manager
- Oversaw growth & channel strategy, product development, sales, and marketing; grew revenue +26% to $1.1MM within 3 months of purchase; discontinued operations after a year due to declining return on ad spend post-iOS14 changes - Managed conversion funnel optimisation, feature roadmap, and site maintenance; hired and managed remote teams for email marketing, paid social, organic social, and customer service Start-up Leadership, Retail and +12 skills
Associate Director, Data Science & Analytics JAPAC
Publicis Sapient
June 2017 - May 2018
Interviewer
- Regional lead for identifying growth opportunities and partnerships in data science and analytics - Owned and implemented analytics strategy for major JAPAC-based clients in FMCG, Automotive, and Airlines – conducted workshops, CX blueprinting & gap analysis, and custom site & app tagging Machine Learning, Google Analytics and +7 skills
Manager, Customer Insights & Analytics APAC
June 2015 - November 2016
Interviewer
- Oversaw thought-leadership projects showcasing Twitter advertising products and audience - competitive video survey, biometric eye-tracking, ethnographic interviews - Created first-in-region optimization framework for Mobile App Install campaigns using Machine Learning, resulting in large test campaign with a major ride-sharing advertiser
Senior Manager, Analytics & Operations APAC
Xaxis Asia Pacific
December 2012 - May 2015
Hiring Manager
- Managed a team of 2 for digital advertising campaign analytics for 7 APAC markets, utilising conversion attribution models to optimize clients’ media spends leading to retention of major financial client - Awards: Asian Marketing Effectiveness & Strategy Awards 2014 (Silver - Data & Analytics Category); Marketing Excellence Awards 2014 (Silver - Excellence in Data-Driven Marketing)
Education
INSEAD
Master of Business Administration (MBA), Finance, Marketing