Eugene Woo
Studied at INSEAD
Works at Sona
Available Friday at 10:30 AM UTC
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Work Experience
Staff Product Manager for Expansion
Sona
August 2025 - Present
Interviewer
- First PM hire for expansion outside UK - Labour compliance + Localisation + GTM - Workflow automation (n8n, programmatic) - LLM-powered customer experiences
Senior Product Manager for ML & AI
Carwow
February 2024 - August 2025
Hiring Manager
- Carwow's first product hire for machine learning (ML) & AI - defined and implemented strategy & roadmap that align with the vision of the Executives and the Board, and hired our first ML product team to build the foundational capabilities - Worked closely with data scientists and software/ML engineers on methodology, technology & architecture, and with commercial, operations, legal and marketing to capture requirements and drive cross-functional roll-outs - Led the launch of Carwow’s first ML pricing model in Aug 2024 - Spearheaded an MVP utilising OCR and LLMs to automatically parse vehicle ownership documents post-sale, with expected incremental cost savings >£200K pa - Presented successful business case to the C-Suite, receiving approval to invest in Computer Vision capabilities Application Programming Interfaces (API), Machine Learning and +18 skills
Senior Product Manager (2020-2024) & Business Intelligence Engineer (2018-2020)
Amazon
May 2018 - February 2024
Interviewer
Summary of 6 years at Amazon spanning multiple functions and 2 countries (UK, Singapore): - Drove data-driven inventory placement strategies across EU FBA to optimize proximity of goods to customers, collaborating with forecasting and placement teams; initiatives led to $136M in transport cost savings in 2023. - Launched Heavy & Bulky Appliances returns management in Amazon Marketplace EU, including the Grade & Resell program which used automated condition assessments to relist heavy & bulky items, delivering a $35M P&L uplift over 3 years. - Created an MVP LLM-powered chatbot, combined with humans in the loop, to proactively reduce customer returns of HB appliances - Delivered RSX, a near real-time warehouse return tracking interface that eliminated over 5,000 manual seller hours annually, improving operational transparency and responsiveness. - Implemented RandomForest model to detect customer fraud from returns, driving annualized £14.3MM in saved revenue - Led machine learning analyses in Amazon Fresh & Prime Now EU, including forecasting COVID’s impact on basket sizes, and optimizing delivery cost through webscraped data driving +725bps P&L impact. - Built end-to-end BI infrastructure from ETL / data ingestion pipelines to dashboards across Amazon Fresh, Kindle India, and other business lines, enabling data-driven decision-making for product, supply chain, and CX initiatives. Python, SQL and +18 skills
Founder
Cabana & Straw
August 2021 - August 2022
Hiring Manager
- Oversaw growth & channel strategy, product development, sales, and marketing; grew revenue +26% to $1.1MM within 3 months of purchase; discontinued operations after a year due to declining return on ad spend post-iOS14 changes - Managed conversion funnel optimisation, feature roadmap, and site maintenance; hired and managed remote teams for email marketing, paid social, organic social, and customer service Start-up Leadership, Retail and +12 skills
Associate Director, Data Science & Analytics JAPAC
Publicis Sapient
June 2017 - May 2018
Interviewer
- Regional lead for identifying growth opportunities and partnerships in data science and analytics - Owned and implemented analytics strategy for major JAPAC-based clients in FMCG, Automotive, and Airlines – conducted workshops, CX blueprinting & gap analysis, and custom site & app tagging Machine Learning, Google Analytics and +7 skills
Manager, Customer Insights & Analytics APAC
June 2015 - November 2016
Interviewer
- Oversaw thought-leadership projects showcasing Twitter advertising products and audience - competitive video survey, biometric eye-tracking, ethnographic interviews - Created first-in-region optimization framework for Mobile App Install campaigns using Machine Learning, resulting in large test campaign with a major ride-sharing advertiser
Senior Manager, Analytics & Operations APAC
Xaxis Asia Pacific
December 2012 - May 2015
Hiring Manager
- Managed a team of 2 for digital advertising campaign analytics for 7 APAC markets, utilising conversion attribution models to optimize clients’ media spends leading to retention of major financial client - Awards: Asian Marketing Effectiveness & Strategy Awards 2014 (Silver - Data & Analytics Category); Marketing Excellence Awards 2014 (Silver - Excellence in Data-Driven Marketing)
Education
INSEAD
Master of Business Administration (MBA), Finance, Marketing