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Package Description:
This engagement delivers a complete go-to-market strategy tailored to your pharma or life sciences organization. Drawing on 20+ years of commercial strategy experience with Merck, Pfizer, AstraZeneca, Genentech, and Johnson & Johnson, we will conduct a structured audit of your current commercial model, identify the blind spots limiting your growth, and build a practical GTM roadmap you can execute immediately. Sessions are collaborative and hands-on - expect real frameworks, real decisions, and real outcomes. Based on the principles in my forthcoming book, The Blind Spot Advantage.
What you'll get from this package
A documented Blind Spot Assessment identifying your top 3 commercial growth opportunities
A prioritized go-to-market roadmap with clear owners and milestones
HCP engagement strategy and market segmentation recommendations
A custom AI workflow to accelerate your commercial execution
Additional details
Coaching delivered via live sessions.
I work directly and collaboratively - no decks that collect dust. Every session is structured around your specific situation, your data, and your decisions. I bring the outside perspective that finds what your internal team can't see, then we build the strategy together so you own it completely.
Engagement Terms: - Sessions are conducted via Zoom or Google Meet - All sessions are recorded and provided to client upon request - Client must complete a pre-engagement questionnaire before first session - Unused hours expire 90 days after purchase - 24-hour cancellation notice required to reschedule sessions Deliverables Terms: - All strategic frameworks and documents created during the engagement are client property upon full payment - Confidentiality is maintained - all client information is kept strictly confidential - I do not work with direct competitors during the engagement period Refund Policy: - No refunds after first session is completed - Full refund available if requested within 48 hours of purchase before first session Scope Terms: - Additional hours beyond package scope available at $250/hour - Package scope is focused on commercial strategy - implementation support is separate - Engagement is advisory in nature - client retains full decision-making authority
Services included:
Networking Strategy
Freelancing
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
Schedule a call
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Offered by Eric M.
Joined May 2026
Pharma Commercial Strategist | Merck, Pfizer, Genentech, J&J
I've spent 20+ years working directly with pharma commercial teams at Merck, Pfizer, AstraZeneca, Genentech, Johnson & Johnson, and others – not as an observer, but as the strategist in the room helping them solve their hardest commercial problems. My work has spanned product launches, go-to-market strategy, multichannel commercial execution, KOL engagement, and digital transformation. I led the $11M+ global interactive launch of Gardasil – Merck's most successful product launch of 2006 – and have helped pharma teams repeatedly find the blind spot: the better solution nobody in the room was working on yet. I coach pharma professionals and leaders on commercial strategy, career navigation, AI adoption in life sciences, and how to bring fresh thinking into environments that often reward the familiar over the better.
$2,250
20h of coaching