Emmanuel Ifeanyi Ifediba
Studied at Santa Clara University
Works at Mattel
Successful clients at
Available tomorrow at 11:30 PM UTC
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About Emmanuel Ifeanyi
I’m Emmanuel “ifeanyi” ifediba, a First-year mba candidate at UC Berkeley Haas school of business, class of 2027. I’ve recently gone through the mba application process this past year. I As a non-traditional candidate, I was First generation Nigerian-American; no consulting/ content creation experience on my resume. Instead, i have a creator audience of 300m+, 93k+ followers; ca real estate license; brand deal track record with companies such as Perplexity AI, Verizon & Netflix. In terms of paperwork – that combination does not fit the standard mba profile. Therefore, I had to learn how to translate it into a story of why haas would say yes to me. If you are an mba applicant who feels like your story is different or you are the first generation american figuring out rules nobody told your family, this is where most generic admissions advice stops being useful and a coach who has just done it starts to matter. What I bring to your application: - Berkeley haas class of 2027 perspective with intel current for this admissions cycle. - Essay strategy for non-traditional candidates (creator, family business, immigrant operator, public-sector pivot). - Interview prep based off of what haas asked me and the answers that landed my interviews. - First-generation framing without making your story sound like a sob story. - honest school selection conversations including schools i considered applying to and why i chose haas. If you want a coach who is one step ahead of you in the same maze, I am your guy
Why do I coach?
I mentor prospective MBAs because I believe the MBA application process is far too ambiguous. And those individuals without a roadmap for navigating this process are usually impacted by these ambiguities the greatest. When I applied to business school, I almost made all the wrong decisions. My first draft of my Haas Application Essay sounded like a LinkedIn post. I selected my recommenders based upon incorrect assumptions rather than the criteria they would be able to evaluate. And when I attended my first mock interview, I treated it as if I were participating in an informal podcast discussion versus a formal conversation with representatives from Admissions. The reason I improved was due to the fact that experienced professionals (mentors) provided support to assist me with my applications. A second year Haas Student took 45 minutes to review my essays and assisted me in saving myself 3 months of confusion. A consultant who provided her services pro-bono since she believed in my story indicated exactly which paragraphs to remove. Finally, a first generation college graduate from my undergraduate institution (and also a close friend) reminded me of my strengths in terms of my background the evening prior to submitting my application. Mentoring is how I repay that debt. Each time a First Generation MBA Applicant sends me a genuine inquiry via Direct Message (DM), I respond each time. Since joining Leland, I will be able to provide mentoring to prospective students at higher frequency and at greater levels of quality; while providing the highest level of assistance to those students who require the most support throughout a process designed primarily for others.
Work Experience
Strategic Finance MBA Intern
Mattel
June 2026 - Present
• Built a cross-market pricing and price-index analysis across U.S., U.K., and Mexico product lines (Barbie, Hot Wheels), reconciling thousands of SKUs against Tableau source data to surface pricing inconsistencies. • Identified missing pricing data that had been distorting price-point counts, correcting misreported SKU tallies and flagging items carrying 7–8 conflicting price variants for investigation. • Rebuilt manager-ready charts and summary tables in Excel with live, source-linked formulas, replicating internal deck standards for executive review.
Content Creator
Haas School of Business, UC Berkeley
February 2026 - Present
• Grew an audience of 93K+ followers and 300M+ cross-platform views across TikTok, Instagram, and YouTube. • Ran a 6-video paid campaign for Perplexity AI that reached 400K+ views at ~10% engagement. • Produced sponsored content for Verizon, Netflix, Jollibee, and Adobe — owning briefing, scripting, production, and performance reporting.
Management Consulting Analyst
Accenture
2023 - 2025
• Spearheaded the Installation & Maintenance tower for Cigna's DMOM program, partnering with 8 cross-functional teams to gather 100+ technical requirements and deploy a new provider-data application. • Directed a team of RPA developers to build robotic process automation that cut manual provider-data management time by 30%. • Developed API integrations between internal systems and the new application, reducing processing delays by 40%. • Built a Salesforce-based process to resolve complex billing exceptions, eliminating a 28,000-item backlog and improving client satisfaction.
MBA Fellow
Dunbar Capital
September 2022 - August 2023
• Sourced and logged 400+ early-stage deals into the Airtable deal hub that fed the firm's investment decisions. • Ran market research on U.S. Web3/DeFi and African FinTech, building company landscapes, trackers, and presentation decks for the investment team. • Built and cleaned the firm's Network Graph — adding 500+ contacts and tagging 1,100+ across people, organizations, and meetings to surface high-impact connections. • Maintained the live deal pipeline and the [email protected] inbox, added diversity and female-founder tags across the deal hub, and helped interview and select incoming MBA fellows.
Airbnb Super Host
Airbnb
August 2022 - December 2024
• Managed short-term rental properties as an Airbnb Super Host, generating $40K+ in revenue across 533 booked nights. • Maintained a 96% occupancy rate and 4.82 guest rating through proactive communication, operational excellence, and anticipating guest needs.
Application Analyst
Deloitte
2022 - 2023
Market Analysis, Facebook Marketing and +36 skills
Education
Santa Clara University
Bachelor's degree, Finance, Real Estate
2018 - 2022
Activities and societies: Associated Student Governement (4 years) Black Business Assocation (4 years)
Haas School of Business (Berkeley)
Masters of Business Adminstration - MBA
Activities and societies: VP of Diversity Equity and Inclusion MBAA VP of Social Black Business Student Association VP of Social Marketing Club Co-President of Haas Pickleball Club VP of Social Consortium VP of Music Club (Afrobeats) VP of Communication Haas Africa VP of Recruitment First Gen at Haas VP of Ping Pong Haas Soccer Deferred Enrollment Admit, Expected Matriculation: September 2025
Emmanuel Ifeanyi was also personally admitted to
Cornell University
Simon Business School
University of Southern California
University of Wisconsin - Madison
Washington University in St. Louis
Carnegie Mellon University
McDonough School of Business (Georgetown)
28 Reviews
Overall Rating
5.0
Emmanuel Ifeanyi has helped clients get into these schools:
Emmanuel Ifeanyi has helped Leland clients get into LendingClub
Emmanuel Ifeanyi has helped clients achieve these scores on the GRE