
Diana Frurip
Studied at Kendall College
Worked at Instagram
Questions? Start chatting with this coach before you get started.
About Diana
My career hasn’t followed one straight path. I moved from agency life into tech, climbed the corporate ladder at Meta, and chose to continue developing as a senior individual contributor rather than becoming a people manager. Along the way, I’ve worked across industries ranging from social media and fintech to travel and insurance, while navigating layoffs, reorgs, and contract roles. These experiences have taught me how to stay adaptable, communicate my value, and make thoughtful career moves even when the path forward isn’t obvious. Outside of work, I’m a certified yoga teacher, enthusiastic reader, frequent traveler, and devoted dog mom based in Chicago.
Why do I coach?
I coach because so much of career growth depends on having access to candid advice, encouragement, and knowledge that isn’t always shared openly. I want to give back by sharing what I’ve learned throughout my own career and helping others advocate for themselves with greater clarity and confidence. I’m especially passionate about supporting people from backgrounds that remain underrepresented in tech and helping build a more diverse, inclusive industry.
Work Experience

Staff product designer
PayPal
March 2026 - June 2026

Product Designer
United Airlines
November 2024 - March 2026

Product Designer
March 2022 - January 2023
Lead Product Designer
November 2019 - March 2022

Senior Product Designer
November 2016 - November 2019
Interviewer
Education
Kendall College
Bachelor of Fine Arts (B.F.A.), Interactive Design
2005 - 2009