Dessy K. | AI Strategy & Transformation Coach

Dessy Kadriyani

5.0

(14)

Transform AI Strategy with TikTok's Head of Product Expertise

43 followers

Studied at The Wharton School (UPenn)

Hiring Manager at TikTok

Successful clients at

Available tomorrow at 9:00 PM UTC

Protected by the Leland Experience Guarantee

Available tomorrow at 9:00 PM UTC

Questions? Start chatting with this coach before you get started.

Dessy's Coaching Offerings

Custom hourly · $150/hr

Get help with AI Strategy, AI Tools & Integration, and .

Dessy also coaches for Product Management, AI for Product Development, and AI Automation & Agents. View all.

Dessy’s AI Strategy & Transformation Qualifications

Coaches professionally

Experience level: Manager

10+ people coached for AI Strategy & Transformation

Dessy has helped clients get into these companies:

Welcome to my profile! With a robust background in product management and strategic leadership, I have successfully driven AI strategy and transformation across multiple high-impact roles. As the Head of Product at TikTok, I led a team to enhance seller tools, achieving a 5x increase in adoption through strategic UX redesigns. My experience at Bukalapak as VP of Marketplace involved launching innovative products and transforming the division into an EBITDA-positive entity. At Amazon, I spearheaded the development of the Brand Dashboard, empowering thousands of sellers with data-driven growth insights. My journey began as a co-founder of a successful startup, which was later acquired by Bukalapak. Let's connect to explore how I can help you navigate and excel in the AI strategy and transformation landscape!

Dessy can help with:

AI Strategy

AI Tools & Integration

AI Agents

Predictive AI

AI Product Innovation

Team AI Upskilling

AI Automation

Freelancing

Dessy also coaches for Product Management, AI for Product Development, and AI Automation & Agents. View all.

About Dessy

I am an experienced PM, specializing in eCommerce, Retail, and AdTech. I'm now working as Head of Product at TikTok in their Seattle office. I'm a former PM at Amazon and held an executive role at late-stage eCommerce startup Bukalapak (went public in 2021). I also have a background in management consulting and hold an MBA from Wharton. I have coached many PMs and aspiring PMs to get offers from their dream companies. Past mentees have gotten offers from Tiktok, Meta, Amazon, Visa and others. Looking forward to workng with you!

Why do I coach?

I’ve led PM teams across hypergrowth startups and big tech, from launching seller tools at TikTok to turning a marketplace division profitable at Bukalapak. Along the way, I found that one of the most fulfilling parts of my job wasn’t just building products, it was helping PMs and my team members level up, gain clarity, and operate with more confidence and impact. Coaching feels like a natural extension of that. I’ve been in their shoes before, navigated messy orgs and pivots, and scaled teams globally, so now I want to help others accelerate their journey without burning out or feeling stuck!

Work Experience

Head of Product

TikTok

October 2023 - Present

Hiring Manager

Manage a team of 10+ Product Managers to launch Seller/Creator tools that help them grow on Tiktok eCommerce (Seller recommendation, Marketing Campaign tools, Promotion tools such as Live Promotion, Discount, Coupon, Flash Deals & Affiliate Rewards) - Work with 1MM+ Sellers and Creators to incubate and launch 0 to 1 Promotion tools in US, EU and SEA - Adoption of our new seller tools was suboptimal—confusing UX, poor communication, and high churn. I led a full discovery and redesign effort, validating each change with sellers. Adoption jumped 5x, support costs fell, and sellers began driving real growth through promotions and campaigns.

VP of Marketplace

Bukalapak

November 2019 - October 2023

Hiring Manager

Leading Marketplace division (~15% of company revenue, 200+ team members), managed overall P&L, strategy and roadmap, including 4 acquired companies. - Defined LT strategy and a 3-12-month roadmap for Marketplace division, review initiative prioritization based on business impact, investment required and alignment with overall company strategy. - Turned division into EBITDA positive by increasing ROI of sales & marketing spent (ie better customer targeting, upgrading data infrastructure and ongoing A/B testing, changing incentives & commission structure) and organization transformation (ie process improvement at scale, priority resizing - Launched multiple high performing 0-1 products / businesses: new edtech business to provide professional trainings to >10million users ($10MM annual revenue), Advertising solution agency ($3MM annual revenue), SaaS tools to help SMB merchants manage their eCommerce omnichannel and analytics ($1MM MRR), P2P gaming marketplace ($3MM annual rev) - Integrated 4 acquired companies post-IPO, grew their portfolio - Promoted from AVP of Digital Product in <2 years. Previously led a team of 50+ people for Virtual Products division (Digital Billing Payment, Edtech, Travel and Entertainment), defined LT strategy, overseeing execution and responsible for P&L

Sr. Product Manager

Amazon

August 2017 - May 2019

Interviewer

- Launched Brand Dashboard from 0 to 1, empowering 50K sellers to track traffic, conversion, and unlock growth levers (e.g., Advertising adoption, Amazon pilot programs) - Shipped Fees Automation to enable monetization for 1,000+ sellers; reduced manual ops load by ~20 FTE hours/week and unlocked scalable revenue for Amazon Exclusives

Co-Founder, CPO

Preloved

December 2013 - May 2017

Pioneering multi-platform s-commerce transaction, Kleora is a C2C marketplace that enables people to buy and sell products via social media Recipient of Start-Up Chile Grant Round 10 | Raised undisclosed seed-round from Rebright Partners Exit: Sold to Bukalapak.com (IDX: BUKA)

Management Consultant

Kearney

September 2012 - May 2017

• Engaged in management restructuring project for major petrochemical company in Middle East • Developed financial model and conduct market analysis for petrochemical plant of a leading energy company and provide support in a new JV negotiation process • Co-lead the Project Management Office (PMO) in joint-venture formation project for a SEA NOC • Developed a detailed supply chain design for upcoming chemical plant • Worked on due diligence and site identification project for a multi-billion dollar chemical complex • Engaged on the corporate restructuring of a major cement manufacturer focusing on Marketing, Production and Procurement function to improve operational synergy including organization structure, blueprint and business process design • Supported procurement organization transformation initiative for one of the largest life insurance providers in Indonesia

Dessy was also given offers to work at