David Hattenbach
Boost Product Marketing with Ex-CMO & UC Berkeley Adjunct's Professor
Studied at Carlson School of Management (Minnesota)
Worked at University of California, Berkeley
Available tomorrow at 9:30 PM UTC
Questions? Start chatting with this coach before you get started.
David's Offerings
Custom hourly · $79/hr
Get help with Go-to-Market Strategy, Marketing Campaigns, and .
David also coaches for Marketing and Startup Founders. View all.
David’s Product Marketing Qualifications
Coaches professionally
Experience level: Executive
With over two decades of experience in marketing and product management, I bring a wealth of knowledge to help you excel in your product-marketing journey. I spent the first half of my career working for some of biggest and most important advertising agencies such as TBWA Chiat/Day, FCB, DDB and Deutsch leading powerful brands such as Taco Bell, ESPN, Honda, Clorox, Apple, and many others. I then started my own agency and I led product marketing for top brands like Dairy Queen, Wendy's, Bertolli, and a host of emerging brands. I have spent time teaching product marketing at UC Berkeley and I'm currently CEO of Good Thinking Foods. Whether you're looking to enhance brand visibility or develop high-converting marketing campaigns, I'm here to guide you. Let's connect and create tailored, highly effective marketing strategy!
David can help with:
Go-to-Market Strategy
Marketing Campaigns
Market Research
Messaging and Positioning
Product Launch
Promotion Strategy
David also coaches for Marketing and Startup Founders. View all.
Work Experience
Adjunct Professor
University of California, Berkeley
December 2023 - April 2025
• Developed and taught innovative marketing and management courses for the Berkeley Digital Marketing Certification program. • Specialized in go-to-market planning and product management to equip students with practical skills. • Engaged students through interactive learning experiences, fostering a collaborative educational environment. Strategic Planning, Business Analysis and +2 skills
CEO
Good Thinking Foods
May 2023 - Present
• Oversaw full financial and operational ownership of Good Thinking Foods, driving strategic initiatives across all business functions. • Led product development and business planning, ensuring alignment with market trends and consumer needs. • Developed comprehensive marketing and DTC sales strategies to enhance brand visibility and customer engagement.
Chief Marketing Officer
Secret Ingredient Marketing
September 2017 - November 2023
Led consumer research, marketing strategy, brand design, and product development for established and emerging CPG and foodservice brands. Gave them new consumer insight, positioned their products in the market, grew social media communities, and created high converting digital marketing campaigns. Clients include Dairy Queen, Peet’s Coffee, YUM! Brands, Mizkan, KIVA, Taco Bell, KFC, and McDonald’s.
VP Marketing
Epsilon
July 2016 - August 2017
Led the integrated strategy practice including brand communications and data strategy on various accounts including the agency's largest account Del Monte Foods and its portfolio of brands. Coordinated media planning, public relations, shopper marketing, digital marketing, and traditional advertising teams and created an integrated marketing plan that increased Del Monte’s canned vegetables sales (+5) in a declining category using fewer working dollars.
VP, Group Strategy
Ddb
June 2010 - August 2013
Successfully led the strategic planning team in the creation of highly effective integrated advertising campaigns for Clorox brands. The highly acclaimed Bleachable Moments campaign drove double digit growth in Clorox Bleach household penetration (+12) and turned around the steeply declining bleach business. The Honest Clean campaign for Pine Sol was the highest scoring campaign in the brand's history.
Education
Carlson School of Management (Minnesota)
Bachelor's degree, marketing communications