Craig Hartman

Studied at Purdue University

Worked at SAP

Protected by the Leland Experience Guarantee

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About Craig

Built on a foundation of ten years in top-tier consulting, I transitioned to enterprise technology to to help companies during each technology shift phase over 25 years. There I advised executives and leaders on investment to value impact; AI and platform technology strategy and delivery; and GTM strategy governance. I now coach leaders on the transformation decisions, executive alignments, and accountability structures that boards and investors are demanding answers to. I am also Founder and Managing Director of Value Signal Advisory, as an independent AI and platform strategy and value advisor.

Why do I coach?

I spent 25 years on the vendor side of some of the most critical technology decisions executives make building the case for the c-suite and board. Along, the way, I was fortunate to have several of my own mentors and coaches. During highly uncertain and hyper fast periods, executives were making bets without a structured way to think them through. Coaching is where I can be most useful not as another advisor, but as someone who has lived the inside of this problem and can sit alongside an executive while they work through it.

Work Experience

Global Head of Value Realization

SAP

2025 - 2026

* Developed and initiated a global, AI enterprise-scale value realization program to engage with customer executive stakeholders to ensure alignment of investments to business outcomes. AI, Value Realization and +2 skills

AI and Platform Value Practice Lead

ServiceNow

January 2021 - September 2025

Spearheaded AI and digital transformation initiatives, empowering customers to maximize value from ServiceNow platform capabilitied through AI, vertical solutions and enterprise transformation initiatives. Advised C-suite and board-level buyers on platform strategy, governance and capability roadmaps. Built and led teams of 7-10 value strategists aligned with strategic account pursuits. GenAI, Cloud Computing and +6 skills

Growth and Customer Strategy Practice Lead

Salesforce

September 2018 - January 2021

Translated complex AI platform capabilities into board-ready investment and value realization strategies for CFOs, CIOs, and LOB stakeholders. Software as a Service (SaaS), Cloud Computing and +4 skills

Sr Director, Customer Value Consulting

Salesforce

December 2015 - September 2018

Advised Salesforce’s most strategic enterprise clients in quantifying the tangible business value and roadmaps for connecting enterprises, partners, and employees through industry solutions. Software as a Service (SaaS), Strategy and +5 skills

Principal, High Tech Strategy Practice

Strategy&

April 2015 - December 2015

Advised enterprise, consumer hardware, and software C-suite clients on growth strategies, portfolio management, GTM planning, and development of product and solution platform capabilities. Software as a Service (SaaS), Strategy and +6 skills