Christina Ferrari
5.0
(15)
Studied at Columbia Business School
Works at Amazon
Successful clients at
Available tomorrow at 1:00 PM UTC
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About Christina
I've spent my career making non-linear moves — higher ed leadership to global tech, individual contributor to executive — and having to rebuild my narrative each time. Layoffs, scope resets, lateral pivots that looked like gambles until they didn't. That pattern taught me something: the gap between talented people who stall and talented people who break through is rarely ability. It's almost always narrative. They can't articulate why the zigzag makes sense, or what they're actually optimizing for, or who they're positioning as in the next chapter. I work with high-achieving professionals at inflection points: career pivots into new industries or functions, MBA applications to top programs, and senior-level job searches where the stakes are high and the margin for a weak story is zero. My background spans Udemy/Coursera, Amazon, Columbia, and a decade of building things from scratch in high-ambiguity environments. I know what decision-makers are looking for, and I know how to help you build a case they can't ignore.
Why do I coach?
I coach because I’ve seen how often talented, capable people stall not because they lack ability, but because they don’t have language for their experience or a framework for making trade-offs. Most career advice is tactical: polish the resume, rehearse the answers, check the boxes. What's usually missing is the strategic layer — deciding who you're positioning as, what you're actually optimizing for, and what's no longer serving the story you're trying to tell. I coach because I've lived the version where that clarity was missing, and I've seen what changes when it's not. I started this practice because I wanted to offer what I wish I'd had: someone who challenges your assumptions, helps you articulate change with kindness but without apology, who makes sure your story holds up in the rooms that matter, and that you weave together a narrative you're proud of as you write your next chapter.
Work Experience
Head of Partner Strategy & Operations
Amazon
October 2022 - Present
• Launch and scale partner enablement strategies to accelerate YoY partner managed advertising revenue and own the go-to-market (GTM) plan for partner sales teams across US, EU5, APAC, and IX • Develop and incubate lead generation initiatives to drive partner demand, launch new co-pitching partner programs and enablement strategy including product trainings at scale • Oversee all Strategy and Operations for partner growth strategies with Enterprise and SMB sales teams, including internal and external executive leadership relationships • Design and lead partner business development and co-selling efforts, unlocking $300M in new incremental revenue through global programs for Amazon Ads • Consult and collaborate with internal teams on process improvements, and incubate new initiatives that drive business development for partners at scale Strategic Planning, Performance Metrics and +14 skills
MBA Product Intern
Iron Mountain
June 2021 - September 2021
• Created comprehensive Responsible AI Principles and governance documents, benchmark analyses, and conducted interviews with product development teams to determine appropriate company-wide ethical AI strategy • Developed and delivered workshops for InSight Content Services Team on AI/ML ethics and ESG compliance Performance Metrics, Presentations and +8 skills
Product Marketing Management Intern
Meta (Facebook)
March 2021 - May 2021
• Selected from a pool of high-achieving students to support Facebook by completing projects such as Competitor Analyses, Program Ideation & Development, Employee Engagement Strategy in a 10-week volunteer capacity • Designed a training curriculum to educate sales teams about ad revenue potential via short-form video partnerships • Pitched a Final Presentation of Recommendations to business unit leadership to inform a new business plan Performance Metrics, Presentations and +7 skills
Director
Columbia University in the City of New York
January 2021 - September 2022
• Promoted to lead end-to-end all aspects of campus life for 1,400+ customers including the recruitment, training, policy development, and management of 130+ event staff hosting over 200 events a year • Cultivate stakeholder relationships with senior leadership and strategic partners to develop University-wide initiatives, selected to serve on numerous University committees including the Campus Reopening efforts following COVID-19 • Manage the life-cycle of projects and initiatives focused on enhancing customer engagement and campus/community relations • Continue to perform duties of Assistant Director of Programming & Student Engagement Strategic Planning, Performance Metrics and +17 skills
Assistant Director
Columbia University in the City of New York
August 2017 - December 2021
• Build local and global community partnerships resulting in University-wide campaigns, events, and collaborations across campuses • Oversee office operational budget of $500,000+; manage all aspects of budget management including accounting, forecasting budgets, and negotiating contracts with vendors • Supervise a team of 5 to design and execute plan for supporting 25+ student organizations and other departmental programs • Create and facilitate peer mentoring initiatives, leading to 100% YoY growth for three consecutive years • Design and implement Social Justice Education programming focused on activism and advocacy centering human rights issues domestically and abroad • Coordinated and successfully fund-raised over $20k for new community-based initiatives via grant proposals, crowd-funding, and partnerships with Alumni Relations Strategic Planning, Performance Metrics and +12 skills
Director Leadership Development Programs
Fashion Institute of Technology
September 2015 - August 2017
• Built a campus-wide leadership framework and program portfolio, growing from one program to 50+ initiatives for approximately 10,000 customers • Created and facilitated immersive community engagement opportunities for a total of 250+ customers • Developed and supervised the Leadership Ambassador Team, eight staff members who design leadership development and service opportunities to customers • Coordinated a new leadership training program for 120+ participants • Redesigned the bi-annual retreat, Leadership Weekend, increasing engagement by 60% • Organized training for approximately 150 officers and advisors at the start of each semester • Advised Phi Theta Kappa Honor Society chapter consisting of 1,000 members and grew chapter from the lowest tier, a 1-star level, to the pinnacle 5-star level in two years, winning regional awards for digital engagement and innovative programs Strategic Planning, Coaching and +9 skills
Christina was also given offers to work at
Strategy&
Accenture
Education
Columbia Business School
Master of Business Administration - MBA, Management & Strategy
Activities and societies: VP, Columbia Women in Business; Technology & Data Analytics Club Venture Capital, Strategy Consulting and +4 skills
Loyola University Chicago
Master of Education (M.Ed.), Higher Education/Higher Education Administration
Presentations
DePaul University
Bachelor, English & Theater Studies
15 Reviews
Overall Rating
5.0
Christina has helped Leland clients get into Columbia Business School
Christina has helped clients get into these companies: