Cashmere N.
5.0
(1)
Studied at Harvard Business School
Worked at Sugar Homes
Available Saturday at 3:00 PM UTC
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About Cashmere
I’m an experienced founder and operator with deep expertise in brand building, creative direction, and early-stage startup strategy. As the founder of Beauty Bakerie (acquired in 2024), I’ve led teams, launched products loved worldwide, and navigated fundraising, operations, and growth in competitive markets. I began consulting for startups across industries—helping them develop clear brand identity, operational systems, and strategic direction. My passion is coaching: helping people gain clarity, uncover blind spots, and build businesses that reflect both excellence and authenticity. I love serving founders, creatives, and early-stage teams who want to grow with intention.
Why do I coach?
I coach because I’ve learned that helping one founder make wise decisions doesn’t just change their life—it actually shapes their team, their product, their customers, and their entire trajectory. Coaching multiplies impact across generations of work and leadership. Throughout my own journey, the guidance I received from investors and trusted partners helped me navigate complex decisions with clarity. Now I want to offer that same clarity and support to others building meaningful work.
Work Experience
Founder and Principal
Well Pleased Group
July 2024 - Present
At Well Pleased Group, I help founders, faith-led teams, and mission-driven companies build brands with both structure and soul. I offer embedded executive support often as a fractional C-suite leader, creative director, or operator-in-residence guiding product development, brand strategy, and digital execution. From launching SKUs and websites to refining messaging or preparing for investment, I walk with businesses through critical growth moments with clarity, creativity, and conviction.
Founder + CEO (Acquired)
Sugar Homes
June 2011 - September 2024
Acquired by West Lane Capital Partners Sold in nearly 2000 locations globally, including ULTA, Nordstrom, Morphe, Target, CVS, BootsUK, and more, Beauty Bakerie is a rapidly growing cosmetics firm with a strong social media presence. The VC backed firm has amassed more than 1M followers across all social channels with more than $15M in venture capital raised to date. Beauty Bakerie was San Diego’s fastest-growing private company from 2015 - 2017. The company has a team of 25 employees and is headquartered in San Diego, CA. It has been recognized by top-tier publications to include Allure, Cosmopolitan, Forbes, Good Morning America, Bloomberg, Huffington Post, Teen Vogue as a 2016 Beauty Game Changer, Essence, Elle, Oprah, Nylon, and Buzzfeed, and a myriad of others. A Founder lead brand, Cashmere is charged with creating and leading on the vision as well as leading on the short and long-term strategies. Another hat she wears is that of the Head of Branding and Product Development. A visionary, Cashmere is the creative genius behind all of the brand's products created to date. She has lead in all aspects of what the world has come to know and love of the brand's aesthetic and overall presentation. You can learn more about the brand and Cashmere in this exclusive video created by Shopify. https://youtu.be/uFh93jzzNLU Strategic Vision, Strategic Human Resource Planning and +7 skills
President
Sugar Homes
November 2016 - January 2024
Our mission to 'be sweet and sweeten the lives of others' has always been something near and dear to our hearts and we achieved this in every aspect of the business. We were able to further this initiative by founding this 501(c)3 aimed specifically at supporting orphaned children worldwide. To kick things off, we began supporting the needs of 24 children in Uganda. As of Fall of 2019, we have onboarded another 17 children in Indonesia. By Fall of 2020, we have grown in reach as a result of our outreach efforts. We now provide care to 234 children across 3 countries and 2 continents: Uganda, Tanzania and Indonesia. It is a great joy to share our successes with those who could use a hand. It has been beautiful watching the children grow and flourish over the years. Charitable Giving, Charismatic Leadership and +1 skill
Board Member
Independent Beauty Association
June 2020 - July 2021
Collaborative Problem Solving and Stakeholder Engagement
Director of Instructional Design and Technology
Houston Methodist
2013 - 2015
Epic-certified creator of clinical-based curriculum design Supported & advised the hospital team on the application of complex instructional design principles Participated on a team that designs, manages, and implements education
Education
Harvard Business School
Business
Indiana University
Bachelor's, General Studies concentration Soc and Behav Sciences
Ivy Tech Community College
Licensed Nursing, Nursing
2006 - 2007
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